Tom Gosby
New platform Thread launches to fix marketing’s ‘memory’ problem
The New Zealand-founded martech platform is launching across Australia and New Zealand with DB Breweries and ANZCO Foods among users.
by Tom Gosby – Sep 1, 2026
News Corp targets future readers with free UNSW subscriptions
UNSW students and staff will receive free digital access to The Australian and The Daily Telegraph.
by Tom Gosby – Sep 1, 2026
ChatGPT Ads hits US$1 billion run rate in under 200 days
OpenAI says ChatGPT Ads crossed a US$1 billion annualised run rate less than 200 days after launch.
by Tom Gosby – Sep 1, 2026
Dr Chris Brown turns up heat with Mutti amid KIIS Breakfast rumours
The KIIS Breakfast rumour mill meets red velvet as Dr Chris Brown fronts Mutti and WiredCo.’s latest Saucy Stories instalment.
by Tom Gosby – Sep 1, 2026
SBS locks down 2030 World Cup in major rights coup
SBS has secured every match of the 2030 FIFA World Cup, extending its relationship with FIFA to 44 years.
by Tom Gosby – Sep 1, 2026
Herd MSL turns NESCAFÉ’s feed into a conversation starter
Herd MSL’s creator campaign brings NESCAFÉ’s Make Your World platform into Meta feeds through conversations over coffee.
by Tom Gosby – Sep 1, 2026
XPENG hands Supermassive the keys to ANZ creative
Supermassive will steer XPENG’s local brand platform and launches as the EV maker accelerates its Australian expansion.
by Tom Gosby – Aug 31, 2026
EDGE bets on strategy in five-person leadership shake-up
EDGE has promoted five senior staff as it shifts towards a strategy-led model spanning creative, search and paid media.
by Tom Gosby – Aug 31, 2026
Video boom drives internet ad spend to record $19.8 billion
Australia’s internet ad market grew 14 per cent in FY26, with social video and search setting new highs.
by Tom Gosby – Aug 30, 2026
Stan. wants Australia talking with ‘Enter the Chat’
Stan’s new campaign positions entertainment and sport as conversation starters beyond the screen.
by Tom Gosby – Aug 30, 2026
LiSTNR puts 150 shows behind Flightcast video push
The deal makes LiSTNR Flightcast’s largest global network partner as podcasting pushes further into video.
by Tom Gosby – Aug 30, 2026
Optus turns to Aussie grit with ‘There’s always a way’
Optus is shifting its brand story from corporate action to the resourcefulness of Australians in a new long-term platform.
by Tom Gosby – Aug 30, 2026
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