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Tom Gosby

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Club Kayo gives creators the keys to Fox Sports
Media

Club Kayo gives creators the keys to Fox Sports

DAZN Media+ says Club Kayo will pair retained creators with broadcast access across AFL, NRL, cricket and motorsport.

by Tom Gosby – Sep 3, 2026

Publicis takes PepsiCo’s US$1.7bn media account from Omnicom
Agencies

Publicis takes PepsiCo’s US$1.7bn media account from Omnicom

The appointment consolidates PepsiCo’s media business under Publicis across more than 200 markets.

by Tom Gosby – Sep 2, 2026

Sean Szeps puts parenting fads on trial for new Nova podcast
Podcasts

Sean Szeps puts parenting fads on trial for new Nova podcast

The Parenting Police will investigate toys, shows and parenting trends, with celebrity parents helping deliver the weekly verdict.

by Tom Gosby – Sep 2, 2026

Australia’s AI marketing benchmark goes global with US push
Marketing

Australia’s AI marketing benchmark goes global with US push

The US will become the first international market for Australia-born GCAM, with findings due later this year.

by Tom Gosby – Sep 2, 2026

Telstra hit with $277k penalty over SIM swap failures
News

Telstra hit with $277k penalty over SIM swap failures

Customers reported at least $39,500 in losses after Telstra failed required identity and fraud protection checks.

by Tom Gosby – Sep 2, 2026

Sam Armytage exits Today amid Nine’s breakfast ratings headache
Television

Sam Armytage exits Today amid Nine’s breakfast ratings headache

Armytage has finished her latest Today stint as Nine continues reshaping its breakfast line-up.

by Tom Gosby – Sep 2, 2026

News Australia pitches advocacy as brand growth strategy at Beyond’27
Marketing

News Australia pitches advocacy as brand growth strategy at Beyond’27

Beyond’27 framed trust as a commercial issue as News Australia expanded its advocacy program and appointed four Impact Editors.

by Tom Gosby – Sep 2, 2026

History Will Be Kind snaps up DOUBLESTAR CO
Agencies

History Will Be Kind snaps up DOUBLESTAR CO

The acquisition brings DOUBLESTAR CO’s brand and design team into HWBK, with founder Jye Smith becoming executive creative director.

by Tom Gosby – Sep 2, 2026

IAB Australia warns ad measurement is hitting a data wall
Advertising

IAB Australia warns ad measurement is hitting a data wall

The industry says better measurement will depend on shared campaign data, not another standalone methodology.

by Tom Gosby – Sep 2, 2026

Bud Communications bags Daikin and WEX as Australia team quadruples
Agencies

Bud Communications bags Daikin and WEX as Australia team quadruples

Bud Communications has won Daikin and WEX accounts as its Australian team grows from one to four and adds former AdNews deputy editor Ashley Regan.

by Tom Gosby – Sep 2, 2026

Greg Byrnes on Tapt Media’s ratings and post-Nine push
Radio

Greg Byrnes on Tapt Media’s ratings and post-Nine push

The Tapt Media content chief discusses 2GB, 3AW, streaming growth, football and the network’s first full survey under new ownership.

by Tom Gosby – Sep 2, 2026

Nova’s Brendan Taylor on Survey 5’s growth opportunities
Radio

Nova’s Brendan Taylor on Survey 5’s growth opportunities

Taylor discusses Sydney’s cume growth, national Drive, Melbourne’s breakfast strength and where Nova needs to improve.

by Tom Gosby – Sep 2, 2026

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