Tom Gosby
oOh!media earnings slump tests I Squared’s $900m takeover bet
Revenue rose, but higher rents dragged earnings lower as oOh!media looks to a stronger third quarter.
by Tom Gosby – Aug 17, 2026
Ageism drains ad talent as $183m freelance spend heads offshore
EAT and Unjumble want to redirect offshore freelance spend by connecting experienced ad talent with Australian SMEs.
by Tom Gosby – Aug 17, 2026
Programmatic outdoor faces its ‘prove it’ moment
Three in four agencies expect pDOOH spend to rise, but ROI and measurement remain the biggest barriers.
by Tom Gosby – Aug 17, 2026
Taste and Coles turn weekly dinner squeeze into shoppable campaign
Savvy Kitchen targets Australians balancing food costs, convenience and time with recipes that move directly from inspiration to cart.
by Tom Gosby – Aug 17, 2026
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Bench Media takes aim at marketing’s data overload with Bench Lens
The independent agency is expanding its research capabilities as marketers grapple with more data and less clarity.
by Tom Gosby – Aug 16, 2026
TheraBreath lets Aussies dob in their bad-breath mates
TheraBreath’s new KBD campaign lets Australians nominate someone for a surprise fresh-breath package.
by Tom Gosby – Aug 16, 2026
South Australia puts AI under an Australia-first royal commission microscope
The inquiry will examine AI’s impact on jobs, education, public services and creative industries, with findings due July 2027.
by Tom Gosby – Aug 16, 2026
Pat Rafter fronts padel takeover of Opera House
UBS and Waldorf Astoria are activating around Sydney’s new two-day Padel Invitational at the Opera House.
by Tom Gosby – Aug 14, 2026
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DoubleVerify deepens TikTok push amid US$2.15 billion Nielsen deal
DV has expanded brand suitability and viewability measurement to TikTok Pangle across 48 markets, including Australia.
by Tom Gosby – Aug 13, 2026
Telstra trims $19m from advertising bill as profit climbs
Telstra’s promotion and advertising expense fell 6.6 per cent to $267 million as FY26 profit rose 2.7 per cent.
by Tom Gosby – Aug 13, 2026
Labor shifts News Bargaining Initiative after media backlash
The government has boosted potential publisher payments after warnings its revised scheme could cost journalism jobs.
by Tom Gosby – Aug 12, 2026
Acast buys Backyard Ventures for $20 million (and retires the brand)
The $20 million deal adds 200-plus creators and an Austin base, while the Backyard Ventures name will disappear.
by Tom Gosby – Aug 12, 2026
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