Talon Editor

Leo Australia wins Grand Effie for Suncorp resilience campaign
Leo Burnett Australia has taken out the Grand Effie for its work with Suncorp, while BMF and ALDI claimed Effective Agency and Advertiser of the Year.
by Talon Editor – Oct 10, 2025

The Australian publishes 2025 edition of Top 100 Innovators list
The Australian has revealed its 2025 Top 100 Innovators list, spotlighting the nation’s most pioneering minds across AI, energy, space, and more.
by Talon Editor – Oct 10, 2025

Kic co-founder Laura Henshaw steps down as CEO
Kic co-founder Laura Henshaw has revealed that she is stepping down as CEO of the wildly popular Australian health and wellbeing app.
by Talon Editor – Oct 10, 2025

Camera-shy creatures of myth and lore can't hide from the iPhone 17 Pro in new Vodafone campaign
Vodafone partners with Thinkerbell and Apple for the iPhone 17 Pro launch, highlighting its camera upgrades with a campaign featuring mythical creatures caught in the spotlight.
by Talon Editor – Oct 10, 2025

Cobram Estate is getting fresh with ATime&Place and Half Dome for new integrated campaign
Cobram Estate has partnered with ATime&Place and Half Dome to launch its new national campaign, highlighting the link between freshness and flavour in extra virgin olive oil.
by Talon Editor – Oct 10, 2025

BBC stages surprise Bluey Duck Cake Cafe pop-up
Mediaweek spoke with BBC Studios' Bluey marketing lead Madeleine Santos about keeping the spirit of Bluey active in the lead-up to the 2027 film.
by Talon Editor – Oct 9, 2025

Google's new AI mode is bad news for publishers, but has opportunities for marketers
The new AI Mode shifts Google from a search machine to an answer machine as it chases ChatGPT users. But, it is not good news for publishers.
by Talon Editor – Oct 9, 2025

Full-week Box Office report: Week ending Thu Oct 8
It was Taylor Swift vs kids film The Bad Guys 2 this week. Was the fan film enough for Tay Tay to dominate the box office in Australia?
by Talon Editor – Oct 9, 2025

Foxtel owner DAZN charts a path to profitability as it further invests in sports rights deals like the upcoming NRL package
European sports streamer DAZN, which owns Foxtel, is set to reach profitability following an investment last year by billionaire Len Blavatnik.
by Talon Editor – Oct 9, 2025

Music overtakes sport as Gen Z’s biggest passion: Vevo’s Tim O’Connor unpacks the new age of fandom
In an exclusive interview O'Connor looks at how 50 per cent of 18 to 24-year-olds identify with music fandoms, compared to just 31 per cent for sport.
by Talon Editor – Oct 9, 2025

Netflix, Pfizer Australia and Wesfarmers’ One Media join IAB Australia
Netflix, Pfizer Australia and Wesfarmers’ retail media arm One Media are among 16 new organisations to join IAB Australia, bolstering efforts to grow sustainable investment in digital advertising.
by Talon Editor – Oct 8, 2025

MLC doesn't care about the future. Hires Toast of London's Matt Berry to front campaign.
MLC unveils new brand platform A Lifetime in the Making, created by Princess and fronted by comedy genius Matt Berry.
by Talon Editor – Oct 8, 2025

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