Natasha Lee
L’Oréal Paris signs Asher Keddie as brand partner for Australia and New Zealand
The move sharpens the beauty giant’s push into confidence-led, midlife marketing.
by Natasha Lee – Feb 4, 2026
'I’m very basic. I’m not exceptional': How Mamamia is betting on Gen X women with Unleashed
Its newest commercial play does not start with a data dashboard. It starts with an instinct.
by Natasha Lee – Feb 4, 2026
'Who survives, who disappears?': TrinityP3’s Darren Woolley on Australia's agency barbell
The great agency reshuffle is no longer a vibe - it’s a dataset.
by Natasha Lee – Feb 4, 2026
Media Roundup: French police vs X, Meta and crypto heat, Disney names D’Amaro, BBC promotes Frederick, and Valance TV backlash
See the top industry stories trending today.
by Natasha Lee – Feb 4, 2026
EXCLUSIVE: Why The Growth Distillery’s Leigh Lavery is betting on humans in 2026
News Australia's key knowledge hub is throwing the gauntlet at the algorithms.
by Natasha Lee – Feb 4, 2026
JCDecaux installs Angus Leech as national revenue chief
The appointment arrives at a time when OOH is no longer a 'nice-to-have' layer in a media plan.
by Natasha Lee – Feb 3, 2026
BBC review finds older women pushed off screen as men gain ‘gravitas’
It comes according to a major independent review into representation at the broadcaster.
by Natasha Lee – Feb 3, 2026
Nine shuts down Karl Stefanovic replacement rumours at Today
'Sarah and Karl continue to lead the incredible Today team in what will be a big year'.
by Natasha Lee – Feb 3, 2026
QMS proves dynamic DOOH beats static ads where it counts: in the brain
Dats shows editorial-aligned format drove a 20% uplift in long-term memory encoding.
by Natasha Lee – Feb 3, 2026
Media Roundup: Seven sued over injury, Nine secrecy bid rejected, Ten and Wilkinson fight Lehrmann, Trump rages at Grammys, and Iger backs Disney IP
See the top industry stories trending today.
by Natasha Lee – Feb 3, 2026
KK Press collapses as Cosmopolitan Australia and T Australia shut down
The boutique publication has entered liquidation.
by Natasha Lee – Feb 2, 2026
Westpac launches ‘Double You’ national brand campaign
The bank is reframing its red W as a symbol of partnership.
by Natasha Lee – Feb 2, 2026
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