Alisha Buaya

From Stopover to Sleepover: Changi Airport hosts week-long stay with TikTok comedian Maddy MacRae
Matt Geersen: 'This is about re-imagining what an airport experience can be, turning a layover into something people would actually want to plan a holiday around.'
by Alisha Buaya – Aug 1, 2025

East Coast Car Rentals launches national music platform for emerging artists
Patrice Pandeleos: 'This campaign with East Coast Car Rentals is a great example of how PR can turn a brand into a cultural connector.'
by Alisha Buaya – Aug 1, 2025

Two Palms Media appoints Jenni Smit to lead Creative
Ed Ringwood: 'Jenni brings sharp global insight — and a strategic edge to help our clients navigate the complexities of modern brand building and engage audiences more meaningfully.'
by Alisha Buaya – Aug 1, 2025

Pureprofile launches AI-Powered message testing platform
Young Ham: 'It’s more than just a faster way to gather insights; it’s a fundamentally new way of making creative and strategic decisions.'
by Alisha Buaya – Aug 1, 2025

Kellyn Coetzee on combining cultural insight and AI for audience targeting
'My north star is smarter work that moves the numbers for clients.'
by Alisha Buaya – Aug 1, 2025

Equality Media + Marketing launches paid internship program
Marilla Akkermans: 'Our pilot succeeded largely because of the retention and strength of our senior talent, whose deep industry expertise enabled us to provide high-quality mentorship.'
by Alisha Buaya – Aug 1, 2025

M+C Saatchi promotes Emma Robbins to Chief Creative Officer, Melbourne
Steve Coll: 'Em is a delight to work with, and a relentless champion of both our creative product and our people. I know the entire M+C team will be celebrating this news.'
by Alisha Buaya – Aug 1, 2025

DO. Agency brings home the bacon with Primo Foods win
Susanna Polycarpou: "DO. were impressive across the board, as well as being a great cultural fit. Their ability to solve business problems and engage in an agile way is refreshing."
by Alisha Buaya – Aug 1, 2025

Meeting of the Minds: Jillian Matthews and Eliza Davey from Pedestrian Group
Matthew and Davey reveal the best career advice they’ve received, industry hot takes, and what they have on repeat.
by Alisha Buaya – Aug 1, 2025

In Marketing We Trust secures new clients and senior talent across SEO, Media and Data
Paul Hewett: 'These partnerships reflect the kind of work we want to be doing: complex, regional and commercially accountable.'
by Alisha Buaya – Aug 1, 2025

Gen Z turns to TikTok for search almost as often as Google
Alexis Wolf: 'By rethinking what search is, we unlock new ways of connecting with consumers - earlier, deeper, and more meaningfully.'
by Alisha Buaya – Jul 31, 2025

Anytime Fitness redefines your workout high
Caitlin Bancroft: 'Find Your Fitphoria reflects where the Anytime Fitness brand is heading.'
by Alisha Buaya – Jul 31, 2025

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