Alisha Buaya
iProspect promotes from within to head of digital
Marcelle Gomez: 'Bonnie’s continual focus on how digital can drive success for our clients will push our digital team and product to new heights.'
by Alisha Buaya – Jan 30, 2025
Marketers unprepared for GenAI but call It a 'game-changer': Kantar
Colin MacArthur: 'GenAI is not just a tool for efficiency; it's a catalyst for innovation and effectiveness.'
by Alisha Buaya – Jan 30, 2025
Vodka Cruiser says yes to bold choices with its new brand platform via Clemenger BBDO & Glue Society
Monique Di Gregorio: 'We're calling on Aussies to be adventurous and fearless, and we hope the social videos inspire more people to live their best life and say yes to the unexpected!'
by Alisha Buaya – Jan 30, 2025
Yahoo DSP adopts IAB Tech Lab's data transparency labels
Giovanni Gardelli: 'Transparency is critical to reinforce trust and drive better outcomes for advertisers.'
by Alisha Buaya – Jan 29, 2025
Magnite and Sky New Zealand launch programmatic advertising on Sky Sport Now
Lauren Quaintance: 'We’re experiencing strong interest from clients eager to get involved, and we’re incredibly grateful for the support from agencies and advertisers.'
by Alisha Buaya – Jan 29, 2025
Grill’d Burgers named major partner of Melbourne Football Club
The deal will see the Melbourne-born burger brand's logo sit front and centre on the club’s AFL guernsey and the top back of the AFLW jumper in the upcoming 2025 AFL season.
by Alisha Buaya – Jan 29, 2025
Family content grows fastest on TikTok, Instagram, and YouTube in December
Lucy Ronald: 'This month really saw ordinary Aussies who simply use social media to connect to audiences about their everyday lives.'
by Alisha Buaya – Jan 29, 2025
New Zealand's top 10 ads of 2024 revealed
Colleen Ryan: 'The human brain does a paradoxical thing, it favours familiarity but also alerts our attention to what’s new and different.'
by Alisha Buaya – Jan 29, 2025
BMF takes the reins as lead creative agency for Tourism Tasmania
Sarah Clark: 'BMF showed an exceptional ability to align with our vision to connect people culturally and emotionally with Tasmania.'
by Alisha Buaya – Jan 29, 2025
KFC puts modern twist on the 'finger lickin' good' slogan in new campaign via Ogilvy
Aisling Colley: 'This is more than a campaign; it's a declaration of who KFC is. It's the first time we have codified its brand philosophy.'
by Alisha Buaya – Jan 29, 2025
MasterFoods adds WPP’s The Kitchen to its brand portfolio
Annabel Archer: 'We can’t wait to bring this proven agency model, ‘The Kitchen’, to Australia for MasterFoods.'
by Alisha Buaya – Jan 29, 2025
Claxon implements a four-day workweek
Daniel Willis: 'This isn’t just about improving culture; it’s about enhancing productivity and performance.'
by Alisha Buaya – Jan 29, 2025
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