Alisha Buaya
Yahoo DSP adopts IAB Tech Lab's data transparency labels
Giovanni Gardelli: 'Transparency is critical to reinforce trust and drive better outcomes for advertisers.'
by Alisha Buaya – Jan 29, 2025
Magnite and Sky New Zealand launch programmatic advertising on Sky Sport Now
Lauren Quaintance: 'We’re experiencing strong interest from clients eager to get involved, and we’re incredibly grateful for the support from agencies and advertisers.'
by Alisha Buaya – Jan 29, 2025
Grill’d Burgers named major partner of Melbourne Football Club
The deal will see the Melbourne-born burger brand's logo sit front and centre on the club’s AFL guernsey and the top back of the AFLW jumper in the upcoming 2025 AFL season.
by Alisha Buaya – Jan 29, 2025
Family content grows fastest on TikTok, Instagram, and YouTube in December
Lucy Ronald: 'This month really saw ordinary Aussies who simply use social media to connect to audiences about their everyday lives.'
by Alisha Buaya – Jan 29, 2025
New Zealand's top 10 ads of 2024 revealed
Colleen Ryan: 'The human brain does a paradoxical thing, it favours familiarity but also alerts our attention to what’s new and different.'
by Alisha Buaya – Jan 29, 2025
BMF takes the reins as lead creative agency for Tourism Tasmania
Sarah Clark: 'BMF showed an exceptional ability to align with our vision to connect people culturally and emotionally with Tasmania.'
by Alisha Buaya – Jan 29, 2025
KFC puts modern twist on the 'finger lickin' good' slogan in new campaign via Ogilvy
Aisling Colley: 'This is more than a campaign; it's a declaration of who KFC is. It's the first time we have codified its brand philosophy.'
by Alisha Buaya – Jan 29, 2025
MasterFoods adds WPP’s The Kitchen to its brand portfolio
Annabel Archer: 'We can’t wait to bring this proven agency model, ‘The Kitchen’, to Australia for MasterFoods.'
by Alisha Buaya – Jan 29, 2025
Claxon implements a four-day workweek
Daniel Willis: 'This isn’t just about improving culture; it’s about enhancing productivity and performance.'
by Alisha Buaya – Jan 29, 2025
TikTok reveals the finalists of this year's Ad Awards
Brett Armstrong: 'This year's finalists have shown just how powerful the platform can be for advertisers.'
by Alisha Buaya – Jan 29, 2025
International Data Privacy Day: How Australians can take control of their data
Industry execs share their thoughts on the state of data privacy and what still needs to be done.
by Alisha Buaya – Jan 28, 2025
Industry leaders react to WPP's return to office mandate: 'You can't have your cake and eat it'
Mat Baxter: 'WPP has a responsibility to not just its people, but also shareholders and clients to produce the very best work possible.'
by Alisha Buaya – Jan 28, 2025
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