Alisha Buaya
Virgin Australia on transforming its brand perception with millennials and Gen Zs
'Our partnership with TikTok and PHD was truly collaborative.'
by Alisha Buaya – Feb 3, 2025
Agencies are future-proofing by optimising processes and driving transparency: Tangram
Helen Johnson: 'With this playbook, we aim to empower agencies to adapt and innovate.'
by Alisha Buaya – Feb 3, 2025
Bunnings takes top spot as the best brand in Australia: YouGov 2025
The rankings are based on the Index score from YouGov BrandIndex, which measures overall brand health
by Alisha Buaya – Feb 1, 2025
Meta reports 22% revenue rise in 2024 FY financial results
Will Easton: 'We saw strong growth last year, demonstrating that Meta continues to be a platform of choice for both consumers and advertisers in the region.'
by Alisha Buaya – Jan 31, 2025
Media Movers: Alex Cullen, Mia Freedman, Mitch Churi and Bonnie Dodemaide
Plus: Duncan Campbell, Nicole Phillips and Myrna Van Pelt and DDB Group Sydney redundancies.
by Alisha Buaya – Jan 31, 2025
UM launches Full Colour Media proposition to change how marketers build brands with AI
Anathea Ruys: 'It challenges outdated linear models and black-and-white decision-making to drive real 'difference' and brand growth.'
by Alisha Buaya – Jan 31, 2025
Maybelline goes to Sky High lengths via Wavemaker
Alexandra Walker: 'Our strategy was to match the boldness of Sky High Mascara with equally bold and unconventional media placements.'
by Alisha Buaya – Jan 31, 2025
HAVAS Red Australia promotes Nicole Phillips and Myrna Van Pelt to managing partners
CEO Shane Russell said the promotions were among 15 across the agency in the past nine months.
by Alisha Buaya – Jan 30, 2025
Surfing Australia names NRMA Insurance as presenting partner of the Hyundai Australian Boardriders Battle
Chris Mater: 'At the heart of both Surfing Australia and NRMA Insurance is a shared purpose: helping people, lifting them up, and strengthening communities.'
by Alisha Buaya – Jan 30, 2025
Nibble Edge to lead Unilever Food Solutions' digital account
Emily Ng: 'Nibble Edge has strong foodservice experience and the digital smarts we need to unlock this opportunity.'
by Alisha Buaya – Jan 30, 2025
Jack Link's taps Special as creative agency and Hatched as media agency of record
Dan Bitti: 'The incredibly talented team has brought their world-class, bold, creative & media thinking to the table, and we can’t wait to get it out there.'
by Alisha Buaya – Jan 30, 2025
OMA partners with Health and Wellbeing Queensland to launch new campaign
Elizabeth McIntyre: 'This campaign delivers a powerful message that resonates with families across the country.'
by Alisha Buaya – Jan 30, 2025
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