Tonic Communications has promoted Georgia Coleman to managing director, following strong year-on-year growth and the expansion of its trans-Tasman offering across Australia and New Zealand.
Effective immediately, Coleman will oversee Tonic’s newly established hubs in both countries, driving innovation across the agency’s communications disciplines and supporting further team growth.
Launched by parent company Attivo in February 2024, Tonic was founded with Coleman as general manager to deliver earned, social, influencer and events work in collaboration with Attivo’s broader agency network.
Sue Squillace, CEO of Attivo ANZ, said the promotion reflected Coleman’s impact on Tonic’s performance: “Georgia has done an amazing job growing Tonic’s business in both markets building capabilities, scope and footprint. She led a strong expansion of services into Australia, drawing on her experience across both markets while collaborating with Attivo’s brand and media agencies on projects for RSPCA, Bosch, Arla Foods and the Women’s Asian Cup 2026.”
“We are incredibly proud of the new business growth she has achieved and have no doubt that as MD she will take Tonic to even more success in the future.”
Coleman said the new role was about continuing to build momentum: “I’m incredibly proud of the team we’ve built and the partnerships we’ve formed since launching Tonic. From day one, our focus has been on delivering work that earns attention and creates real, lasting impact.
“Stepping into the MD role is about continuing that momentum – growing our people, strengthening our trans-Tasman footprint, and ensuring Tonic stays as the agency that clients trust for strategic thinking, innovative ideas and genuine heart.”
Tonic Communications operates in both New Zealand and Australia, working with clients across hospitality, FMCG, retail, design, events and non-profit sectors. The agency is part of the Attivo network, which includes 303 MullenLowe, Mediahub, Farrimond, DNY, Hill Holliday and The Next Practice, with operations across Australia, New Zealand and the U.S.
Top image: Georgia Coleman