The result is a conversation that is frank, funny and, at times, deeply reflective.
He notched two stints with the agency.
Tonic Communications has promoted Georgia Coleman to managing director as the agency expands its operations across Australia and New Zealand.
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The New Zealand appointment expands the agency's relationship with the brand; it won the business in Australia in 2022.
Fagerlund's new role sees her reunite with former Carat boss Sue Squillace.
