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AgenticAdvertising.org launches Australian chapter as News Australia tips AI agents for half of ad spend
Technology

AgenticAdvertising.org launches Australian chapter as News Australia tips AI agents for half of ad spend

Founding member Paul Oyama says the new chapter will give local publishers a voice as AI agents start transacting media.

by Natasha Lee – 19 hours ago

 Pointer Index analysis: Publicis well ahead, WPP Media down 41%
Agencies

Pointer Index analysis: Publicis well ahead, WPP Media down 41%

Ricky Pearl: "(Publicis Groupe) ranked eighth overall of all firms, not just advertising, with 105 jobs – more than one a day."

by Alisha Buaya – Oct 6, 2026

Insignia Financial appoints Wavemaker Australia as media agency
Agencies

Insignia Financial appoints Wavemaker Australia as media agency

The brands include financial advice businesses Bridges and Shadforth, and superannuation and investment brands MLC and Plum.

by Alisha Buaya – Sep 29, 2026

The winners of Australia's H1 2026 media pitch season
Agencies

The winners of Australia's H1 2026 media pitch season

COMvergence's H1 2026 report tracked 105 media account moves and pitches in Australia, representing an estimated USD $660M in media spend.

by Alisha Buaya – Sep 23, 2026

Creators now drive brand discovery for six in ten Australians
Marketing

Creators now drive brand discovery for six in ten Australians

IAB Australia finds creator influence rises sharply among under-40s, while Australians remain cautious about AI-led creator discovery.

by Tom Gosby – Sep 16, 2026

WPP Media appoints Matt Scotton chief innovation officer
Industry Movers

WPP Media appoints Matt Scotton chief innovation officer

The former EssenceMediacom product chief takes on a brief spanning media, technology, data, and AI to drive client growth.

by Staff Writer – Sep 16, 2026

WPP accuses Richard Foster of ‘muckraking’ in $100m lawsuit
Agencies

WPP accuses Richard Foster of ‘muckraking’ in $100m lawsuit

WPP wants parts of Richard Foster’s amended complaint sealed as the $100 million legal battle turns increasingly bitter.

by Tom Gosby – Aug 24, 2026

Dove flips influencer marketing by putting followers front and centre
Creative

Dove flips influencer marketing by putting followers front and centre

The Real Reviews campaign pays creators to amplify audience feedback, including negative reviews, across social, podcast and video.

by Tom Gosby – Aug 12, 2026

WPP’s Australian slide sharpens Cindy Rose’s turnaround test
Agencies

WPP’s Australian slide sharpens Cindy Rose’s turnaround test

Australia fell 4.7 per cent as WPP cut costs, shed staff and pushed ahead with its Elevate28 reset.

by Staff Writer – Aug 6, 2026

Tom Kirkham returns to Omnicom Media as inaugural Chief Solutions Officer
Industry Movers

Tom Kirkham returns to Omnicom Media as inaugural Chief Solutions Officer

The former WPP Media executive is returning to the business to lead its connected digital capabilities and integrated client solutions.

by Staff Writer – Aug 3, 2026

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