TrinityP3
Showing 1 - 10 of 25 results
'It's getting worse': Darren Woolley warns creator budgets are being swallowed by agency margins
TrinityP3 says hidden agency costs could leave creators with just 35% of a brand’s total campaign investment spend.
by Natasha Lee – Sep 21, 2026
What M&C Saatchi's closure teaches us about the advertising agencies' business
TrinityP3's Darren Woolley on the three commercial pillars every agency needs - the one thing too many quietly let slip.
by Darren Woolley – Sep 9, 2026
The marketing industry's truth-in-pricing problem (and why adland is to blame)
TrinityP3's Darren Woolley says adland built luxury brands on premium pricing, then sold its own expertise by the tonne.
by Darren Woolley – Aug 23, 2026
Advertising Associates and Thinkerbell strike Pitch-Chella gold
Advertising Associates and Thinkerbell shared first place after pitching national campaigns for anti-bullying charity You Can Sit With Me.
by Tom Gosby – Jul 30, 2026
IMAA reveals Pitch-Chella 2026 finalists
Eight emerging indie agency teams will pitch live for You Can Sit With Me in July.
by Mediaweek – Jun 30, 2026
Same old pitch problems, ‘couple of surprises’: Darren Woolley breaks down 2026 State of the Pitch
The wolf of marketing sat down with Mediaweek to unpack this year's state of the pitch report.
by Vihan Mathur – May 6, 2026
Who’s closing the gender pay gap in media and adland?
New WGEA data shows mixed progress across media owners, agencies and platforms, with gaps narrowing for some.
by Mediaweek – Mar 3, 2026
'Who survives, who disappears?': TrinityP3’s Darren Woolley on Australia's agency barbell
The great agency reshuffle is no longer a vibe - it’s a dataset.
by Natasha Lee – Feb 4, 2026
Darren Woolley's TrinityP3 launches AI-powered Agency Register
Woolley said the goal is to help marketers approach pitches with more precision.
by Natasha Lee – Oct 28, 2025
HCF appoints BMF as lead creative agency
Martin Whelan: 'We have an already strong campaign platform and through the new partnership with BMF we are excited to see how it can further develop.'
by Alisha Buaya – Aug 26, 2025
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