TikTok
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Roundup: TikTok begins removing UMP content, Meta plans launch of new AI language model, Block stars finally sell home
Southern Cross, Network 10, Netflix, Google, Zachary Rolfe, The Summit, Australia’s Test series
by Mediaweek Admin – Feb 29, 2024
Audience control of skippable ads on TikTok increases purchase intent and brand recommendation, Magna reports
The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression.
by Alisha Buaya – Feb 28, 2024
TikTok celebrates Sydney Gay and Lesbian Mardi Gras media partnership with campaign
TikTok will livestream its Mardi Gras Visionary Voices Celebration on Thursday, February 29, from 5:30pm to 8:30pm.
by Mediaweek Admin – Feb 19, 2024
TBWA Sydney wins creative agency of the year at inaugural TikTok Australia Ad Awards
"Australia consistently punches above its weight when it comes to creativity and innovation."
by Mediaweek Admin – Feb 16, 2024
Roundup: Michael Usher leaves The Latest, News Corp in AI talks, Warner Music on TikTok deal
X paying celebrities for shows, Google, Kyle and Jackie O, Super Bowl ads
by Mediaweek Admin – Feb 9, 2024
TikTok killed the Google search bar: Is the video platform taking over as the search engine of choice?
The appeal of TikTok comes in its snackable, short, and sharp format.
by Alisha Buaya – Feb 2, 2024
Did Uber Eats just win the Super Bowl?
The video teaser campaign comes as brands ditch X in favour of Instagram, TikTok and YouTube.
by Mediaweek Admin – Feb 1, 2024
Roundup: The Chaser v Britain’s ITV Studios, New SCA player, UMG to stop licensing music to TikTok
Kerry Stokes, Laura Tingle, Nine News in dispute with Adobe, Carrie Bickmore, Free TV, Paramount+
by Mediaweek Admin – Feb 1, 2024
Australian government says "TikTok should be included" in the News Media Bargaining Code
Assistant treasurer Stephen Jones: “TikTok is carrying media but it is not included. I think TikTok should be included."
by Mediaweek Admin – Jan 22, 2024
Roundup: SCA's John Kelly, ABC chair candidates, Todd Woodbridge
Mark Zuckerberg, The ads Australians are lodging complaints about, Antoinette Lattouf, Sports Illustrated, Tory Maguire, Andrew Probyn returns, Oscar noms
by Mediaweek Admin – Jan 22, 2024
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