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TikTok celebrates Sydney Gay and Lesbian Mardi Gras media partnership with campaign
Social Media

TikTok celebrates Sydney Gay and Lesbian Mardi Gras media partnership with campaign

TikTok will livestream its Mardi Gras Visionary Voices Celebration on Thursday, February 29, from 5:30pm to 8:30pm.

by Mediaweek AdminFeb 19, 2024

TBWA Sydney wins creative agency of the year at inaugural TikTok Australia Ad Awards
Agencies

TBWA Sydney wins creative agency of the year at inaugural TikTok Australia Ad Awards

"Australia consistently punches above its weight when it comes to creativity and innovation."

by Mediaweek AdminFeb 16, 2024

Roundup: Michael Usher leaves The Latest, News Corp in AI talks, Warner Music on TikTok deal
Television

Roundup: Michael Usher leaves The Latest, News Corp in AI talks, Warner Music on TikTok deal

X paying celebrities for shows, Google, Kyle and Jackie O, Super Bowl ads

by Mediaweek AdminFeb 9, 2024

TikTok killed the Google search bar: Is the video platform taking over as the search engine of choice?
Social Media

TikTok killed the Google search bar: Is the video platform taking over as the search engine of choice?

The appeal of TikTok comes in its snackable, short, and sharp format.

by Alisha BuayaFeb 2, 2024

Did Uber Eats just win the Super Bowl?
News

Did Uber Eats just win the Super Bowl?

The video teaser campaign comes as brands ditch X in favour of Instagram, TikTok and YouTube.

by Mediaweek AdminFeb 1, 2024

Roundup: The Chaser v Britain’s ITV Studios, New SCA player, UMG to stop licensing music to TikTok
News

Roundup: The Chaser v Britain’s ITV Studios, New SCA player, UMG to stop licensing music to TikTok

Kerry Stokes, Laura Tingle, Nine News in dispute with Adobe, Carrie Bickmore, Free TV, Paramount+

by Mediaweek AdminFeb 1, 2024

Australian government says "TikTok should be included" in the News Media Bargaining Code
News

Australian government says "TikTok should be included" in the News Media Bargaining Code

Assistant treasurer Stephen Jones: “TikTok is carrying media but it is not included. I think TikTok should be included."

by Mediaweek AdminJan 22, 2024

Roundup: SCA's John Kelly, ABC chair candidates, Todd Woodbridge
Social Media

Roundup: SCA's John Kelly, ABC chair candidates, Todd Woodbridge

Mark Zuckerberg, The ads Australians are lodging complaints about, Antoinette Lattouf, Sports Illustrated, Tory Maguire, Andrew Probyn returns, Oscar noms

by Mediaweek AdminJan 22, 2024

Global spend on influencer marketing to reach USD $22 billion, according to latest HypeAuditor report
Social Media

Global spend on influencer marketing to reach USD $22 billion, according to latest HypeAuditor report

"Marketers need to continue to be vigilant of the impact of fraud."

by Mediaweek AdminJan 18, 2024

Nike, Smiths and Netflix named as finalists for the inaugural TikTok Australia advertising awards
Agencies

Nike, Smiths and Netflix named as finalists for the inaugural TikTok Australia advertising awards

The event will highlight the Australian agencies and brands that have delivered impactful and entertaining campaigns to the platform

by Mediaweek AdminJan 17, 2024

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