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Global spend on influencer marketing to reach USD $22 billion, according to latest HypeAuditor report
Social Media

Global spend on influencer marketing to reach USD $22 billion, according to latest HypeAuditor report

"Marketers need to continue to be vigilant of the impact of fraud."

by Mediaweek Admin – Jan 18, 2024

Nike, Smiths and Netflix named as finalists for the inaugural TikTok Australia advertising awards
Agencies

Nike, Smiths and Netflix named as finalists for the inaugural TikTok Australia advertising awards

The event will highlight the Australian agencies and brands that have delivered impactful and entertaining campaigns to the platform

by Mediaweek Admin – Jan 17, 2024

HubSpot and TikTok partner to help brands convert audiences into loyal customers
Digital

HubSpot and TikTok partner to help brands convert audiences into loyal customers

The integration is designed to capture leads from TikTok directly in HubSpot and will benefit B2B businesses.

by Mediaweek Admin – Jan 11, 2024

Roundup: TikTok taps local talent for Instagram challenger, Accenture acquires tech agency, Publicis shares surge
Social Media

Roundup: TikTok taps local talent for Instagram challenger, Accenture acquires tech agency, Publicis shares surge

Instacart enables targeted ads via Google Shopping, Meta furthers content restrictions, Nine shaking up news, Jo Koy Golden Globes backlash

by Mediaweek Admin – Jan 10, 2024

Mediaweek reveals Australia’s top 10 TikTok creators, according to Meltwater
Social Media

Mediaweek reveals Australia’s top 10 TikTok creators, according to Meltwater

The top 10 is based on is based on their ranks according to fans, reach and Meltwater Klear Influence Score

by Mediaweek Admin – Dec 19, 2023

Roundup: Nicole Kidman funds award for Brian Walsh, TikTok, Fboy Island returns
News

Roundup: Nicole Kidman funds award for Brian Walsh, TikTok, Fboy Island returns

Prominence legislation, Kelly Bayer Rosmarin, AI-generated deepfakes, Nike names new CMO, ABC to rebrand multichannels

by Mediaweek Admin – Nov 16, 2023

Here are the latest TikTok trends in Australia
Social Media

Here are the latest TikTok trends in Australia

The Devil and mean girls, guinea pigs & more!

by Mediaweek Admin – Nov 1, 2023

TikTok launches new vodcast livestream series hosted by Janine Allis
Social Media

TikTok launches new vodcast livestream series hosted by Janine Allis

'Mind Your Business' showcases SMBs on TikTok

by Mediaweek Admin – Oct 24, 2023

TikTok partners with BINGE to launch the inaugural TikTok Awards
Social Media

TikTok partners with BINGE to launch the inaugural TikTok Awards

The TikTok For You Fest will be taking on a new format and name this year as the TikTok Awards

by Mediaweek Admin – Oct 10, 2023

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