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The Trade Desk

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The internet didn't lose its way overnight. But it's time to make it better.
Opinion

The internet didn't lose its way overnight. But it's time to make it better.

How social media lost its way and why the Premium Open Internet is the future of effective advertising.

by Stephanie Famolaro – Dec 10, 2025

Netflix moves to new ad metric as platform hits 4 millions Aussie viewers
Streaming

Netflix moves to new ad metric as platform hits 4 millions Aussie viewers

The streaming giant is expanding ad tech, data and creative capabilities globally.

by Natasha Lee – Nov 6, 2025

The Untapped Advantage: The Trade Desk's Stephanie Famolaro on audio's role in memory, trust and ROI
AdTech

The Untapped Advantage: The Trade Desk's Stephanie Famolaro on audio's role in memory, trust and ROI

'Audio thrives on immersion and intimacy. Whether it’s an energising podcast or a gripping audiobook, the medium resonates with listeners on an emotional level.'

by Alisha Buaya – Sep 8, 2025

OMD’s Quianna Baterna wins first Club UnLtd DJ competition
News

OMD’s Quianna Baterna wins first Club UnLtd DJ competition

Quianna Baterna of OMD has claimed top honours at the inaugural Club UnLtd event, which brought together emerging DJ talent from the ad industry to support at-risk youth.

by Tom Gosby – May 26, 2025

Disney flexes tech, talent and live sport at 2025 Upfronts
News

Disney flexes tech, talent and live sport at 2025 Upfronts

Beyond ads, Disney is exploring integrations around fantasy, betting and even shopping.

by Natasha Lee – May 14, 2025

The cost of fragmented advertising: New data reveals huge consumer ad fatigue
News

The cost of fragmented advertising: New data reveals huge consumer ad fatigue

Sara Picazo: 'When the data shows that traditional, single-channel approaches are losing effectiveness, it’s time to rethink the approach.'

by Mediaweek Admin – May 14, 2025

The Trade Desk and Visa partner on spend data for Australian & New Zealand advertisers
News

The Trade Desk and Visa partner on spend data for Australian & New Zealand advertisers

The Trade Desk has announced its first global data partnership with Visa, offering advertisers in Australia and New Zealand access to aggregated consumer spend insights for more targeted campaign activation.

by Tom Gosby – May 6, 2025

OzTAM appoints Nexxen as latest VOZ streaming partner to boost programmatic trading
Television Data

OzTAM appoints Nexxen as latest VOZ streaming partner to boost programmatic trading

Continuing to drive BVOD programmatic trading efficiencies for the industry.

by Emma Shepherd – Mar 31, 2025

The Trade Desk Q4 misses expectations for the first time since 2016
News

The Trade Desk Q4 misses expectations for the first time since 2016

Jeff Green: 'I’m disappointed that we fell short of our own expectations in the fourth quarter.'

by Emma Shepherd – Feb 14, 2025

The Trade Desk's Ashton De Santis: Upfronts Uncovered - Measurement and accountability take centre stage
Opinion

The Trade Desk's Ashton De Santis: Upfronts Uncovered - Measurement and accountability take centre stage

'For advertisers ready to embrace the future, the playbook is clear: premium content across the open internet, unified measurement, and a relentless focus on real business outcomes.'

by Mediaweek Admin – Nov 27, 2024

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