Global adtech platform The Trade Desk has formed a data partnership with Visa, marking the company’s first global collaboration with the payments provider. The partnership will provide advertisers in Australia and New Zealand with access to aggregated and depersonalised consumer spend insights, aimed at improving campaign precision and relevance.
The collaboration enables brands and agencies using The Trade Desk’s Kokai platform to leverage Visa’s transaction data, which encompasses more than 310 billion transactions annually. The data will be integrated into The Trade Desk’s Kokai platform, offering behaviour-based insights that allow advertisers to refine media targeting strategies across the open internet.
James Bayes, Vice President, Australia and New Zealand at The Trade Desk, said the integration supports advertisers’ demands for stronger ROI in a challenging economic climate. “ROI is top of mind for every advertiser we speak to and access to high-quality insights is key to making data-driven decisions that drive real business impact,” Bayes said.
David Peacock, Head of Visa Consulting & Analytics for Australia, New Zealand and the South Pacific, added that the partnership enables scalable insight generation. “Spend insights help advertisers move beyond traditional approaches to uncover a holistic picture of consumer behaviour, unlocking more meaningful engagements and impact,” he said.
The move comes as marketers seek more actionable data to ensure every media dollar delivers measurable outcomes. The collaboration supports future-proofing campaign strategies and reflects a broader industry trend towards data-led media activation.