Social Soup
Showing 11 - 20 of 49 results
From SEO to GEO: How search has changed forever
For marketers, that means it’s time to think less about keywords and more about influence, consistency, and the data shaping tomorrow.
by Sharyn Smith – Oct 16, 2025
Major shift in search and consumer discovery highlighted by Social Soup
Sharyn Smith: 'Brands need to do the work to understand how they show up in social search.'
by Frances Sheen – Sep 19, 2025
Why social search is more than a buzz phrase
People are seeking real, relatable and authentic recommendations from people they trust (often in video format!).
by Nicky Harvey – Mar 12, 2025
Social Soup reveals 54% of creators use AI in content
ChatGPT is the most used AI program, used by 72% of creators.
by Jasper Baumann – Oct 25, 2024
Social Soup launches new AI content tool
The new tool is designed to help creators and brands select the most effective content and drive better results.
by Jasper Baumann – Oct 17, 2024
19 Crimes Wine and Social Soup roll out new partnership
Social Soup and 19 Crimes’ three-part campaign will be carried out across four months in a creatively-led influence strategy.
by Jasper Baumann – Oct 4, 2024
Sharyn Smith: How user-generated content can generate more bang for your marketing buck
'UGC is not a new concept – it’s been around since the early days of social media – but it is really only shining now as a viable and effective alternative.'
by Rob Brittain – Sep 17, 2024
Influencer brand marketing hasn't 'challenged' traditional marketing, it's 'torn' it apart
"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."
by Jasper Baumann – Jul 11, 2024
Social Soup promotes Cara Norris and hires Carolyne Gowen
Norris has been promoted to the newly-created role of head of growth and partnerships.
by Alisha Buaya – May 28, 2024
40% of people care most about relatable content: Social Soup
"What we are seeing is the evolution of social content from a commercial point of view."
by Alisha Buaya – May 17, 2024
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