Social Soup
Showing 21 - 30 of 49 results
If Meta pulls news, readers are 'savvy enough to work it out': Social Soup's Sharyn Smith
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
by Alisha Buaya – Mar 18, 2024
Social Soup launches AI powered barcode scanning to bridge gap between influencers and content
“When people see, hear, touch or feel something first-hand, they are far more likely to buy it and advocate for it."
by Mediaweek Admin – Dec 20, 2023
Social Soup details results from its Simply Chips influencer campaign
Influencers contributed to a 38% increase in overall brand awareness, generating over 130 social media assets.
by Mediaweek Admin – Dec 14, 2023
What Good Influence Looks Like: How to find the right influencers for your brand, part II
This process involves two main stages
by Mediaweek Admin – Oct 15, 2023
What Good Influence Looks Like: How to find the right influencers for your brand, part I
Success begins with a well-thought-out plan
by Mediaweek Admin – Oct 2, 2023
Katie Palmer-Rose: The return to real influence
"Authenticity is a linchpin: its absence negates any chance of genuine influence taking place"
by Mediaweek Admin – Sep 28, 2023
What Good Influence Looks Like: Influencer marketing effectiveness study
Researchers analysed campaigns from 861 brands and over 5,000 influencer marketing posts
by Mediaweek Admin – Sep 18, 2023
What Good Influence Looks Like: Trial and product sampling done right
Providing people with hands-on experiences with products can supercharge customer engagement
by Mediaweek Admin – Sep 3, 2023
What Good Influence Looks Like: A guide to marketing safely
The top 10 bad influence pitfalls
by Mediaweek Admin – Aug 21, 2023
What Good Influence Looks Like: Uncovering the power of reviews
More than 99% of consumers look to online reviews before making purchases
by Mediaweek Admin – Aug 7, 2023
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.