Social Soup
Showing 21 - 30 of 47 results
Social Soup details results from its Simply Chips influencer campaign
Influencers contributed to a 38% increase in overall brand awareness, generating over 130 social media assets.
by Mediaweek Admin – Dec 14, 2023
What Good Influence Looks Like: How to find the right influencers for your brand, part II
This process involves two main stages
by Mediaweek Admin – Oct 15, 2023
What Good Influence Looks Like: How to find the right influencers for your brand, part I
Success begins with a well-thought-out plan
by Mediaweek Admin – Oct 2, 2023
Katie Palmer-Rose: The return to real influence
"Authenticity is a linchpin: its absence negates any chance of genuine influence taking place"
by Mediaweek Admin – Sep 28, 2023
What Good Influence Looks Like: Influencer marketing effectiveness study
Researchers analysed campaigns from 861 brands and over 5,000 influencer marketing posts
by Mediaweek Admin – Sep 18, 2023
What Good Influence Looks Like: Trial and product sampling done right
Providing people with hands-on experiences with products can supercharge customer engagement
by Mediaweek Admin – Sep 3, 2023
What Good Influence Looks Like: A guide to marketing safely
The top 10 bad influence pitfalls
by Mediaweek Admin – Aug 21, 2023
What Good Influence Looks Like: Uncovering the power of reviews
More than 99% of consumers look to online reviews before making purchases
by Mediaweek Admin – Aug 7, 2023
What Good Influence Looks Like: TGA Guidelines for influencer marketing
"The key to success is for brands to vet creators carefully and work collaboratively"
by Mediaweek Admin – Jul 23, 2023
What Good Influence Looks Like: Launching a new product
For a successful launch, people-powered channels are essential
by Mediaweek Admin – Jul 9, 2023
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