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Showing 31 - 40 of 49 results

What Good Influence Looks Like: TGA Guidelines for influencer marketing
Social Media

What Good Influence Looks Like: TGA Guidelines for influencer marketing

"The key to success is for brands to vet creators carefully and work collaboratively"

by Mediaweek Admin – Jul 23, 2023

What Good Influence Looks Like: Launching a new product
Social Media

What Good Influence Looks Like: Launching a new product

For a successful launch, people-powered channels are essential

by Mediaweek Admin – Jul 9, 2023

What Good Influence Looks Like: Best practices for marketing on TikTok
Social Media

What Good Influence Looks Like: Best practices for marketing on TikTok

TikTok is seen as more than just a social platform – it's a link to culture and consumers

by Mediaweek Admin – Jun 25, 2023

What Good Influence Looks Like: TikTok in Omni-influence planning
Social Media

What Good Influence Looks Like: TikTok in Omni-influence planning

User behaviour shows that people visit TikTok with a discovery mindset

by Mediaweek Admin – Jun 12, 2023

What Good Influence Looks Like: Moving from “influencer” to influence
Social Media

What Good Influence Looks Like: Moving from “influencer” to influence

Influence occurs in micro moments throughout our daily lives

by Mediaweek Admin – May 28, 2023

What Good Influence Looks Like: Five key areas for planning good influencer marketing
Agencies

What Good Influence Looks Like: Five key areas for planning good influencer marketing

The first episode is hosted by Sharyn Smith, founder and director of Social Soup

by Mediaweek Admin – May 15, 2023

Social Soup launches its new educational content series for agencies and marketers
Agencies

Social Soup launches its new educational content series for agencies and marketers

"The medium of influence continues to grow and we at Social Soup believe we're at its forefront"

by Mediaweek Admin – Apr 20, 2023

Social Soup adds PETstock and Bellamy’s Organic to client roster
Agencies

Social Soup adds PETstock and Bellamy’s Organic to client roster

Katie Palmer-Rose: "We are thrilled to be working with these two market-leading brands on two comprehensive and integrated campaigns"

by Mediaweek Admin – Mar 27, 2023

The Influence Group unveils The Influence Audit to drive influence through marketing campaigns
Social Media

The Influence Group unveils The Influence Audit to drive influence through marketing campaigns

"We’re determined to help businesses understand exactly when and where their communications can drive maximum impact using this tool"

by Mediaweek Admin – Mar 23, 2023

The Influence Group and Pollinate welcomes Shannon Kenna as managing director of its Canberra offices
Agencies

The Influence Group and Pollinate welcomes Shannon Kenna as managing director of its Canberra offices

Kenna said: "I'm thrilled to have the opportunity to join Pollinate and The Influence Group as they enter this new phase for their business"

by Mediaweek Admin – Mar 13, 2023

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