Snapchat
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Snapchat extends partnership Miu Miu with exclusive looks for Bitmoji
This new drop underscores how Bitmoji is becoming a strategic platform for luxury houses to reach a younger, fashion-savvy audience in immersive and innovative ways.
by Alisha Buaya – May 23, 2025
Snapchat partners with Chemist Warehouse on First Ads format for 'Mayhem' sale
Ryan Ferguson: 'First Snap provides a powerful advantage in a competitive market, delivering engaging content directly to over 8 million Australian Snapchatters.'
by Alisha Buaya – May 23, 2025
35% of Aussies want to remove themselves from the internet, says new research
NordVPN research finds emotional triggers for social media deletion, highlighting privacy concerns and digital fatigue.
by Tom Gosby – May 22, 2025
Snapchat supercharges Gen Z strategy with AI and new creative tools
One of the offerings includes the expansion of its 'Sponsored Snaps' offering short, visual messages placed in users’ Chat Feeds.
by Frances Sheen – May 9, 2025
Club UnLtd spins into Sydney with new DJ battle for adland's finest
Backed by headline sponsors Yahoo and Snapchat, the event promises more than just beats.
by Natasha Lee – Apr 9, 2025
Snapchat rolls out generative AI-powered Sponsored AI Lenses
Abby Laursen: 'This format enables brands across industries to quickly produce high-quality experiences that drive deeper engagement and brand affinity.'
by Alisha Buaya – Apr 9, 2025
Gen Z enters 2025 with positivity, purpose and a push for authenticity
Snapchat helping to reshape how Gen Z interacts with the world around them.
by Natasha Lee – Mar 28, 2025
US tech giants challenge Australian media rules
Meta, Google, Apple, Amazon, and X argue that the federal government's News Bargaining Incentive unfairly targets US businesses.
by Natasha Lee – Mar 21, 2025
Media Roundup: MAFS police drama, ABC takes aim at News Corp, Paul Kent's comeback, eSafety toughens rules and Country Road names new boss
See the top industry stories trending today.
by Natasha Lee – Mar 3, 2025
Snap launches tiered brand suitability solutions for advertisers
Snapchat has also integrated third-party brand safety solutions for post-campaign reporting, working with third-party measurement partners.
by Alisha Buaya – Feb 24, 2025
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