Snapchat has launched the next chapter of its luxury Bitmoji looks in partnership with Miu Miu, following the launch in November.
Snapchatters can elevate their digital style with a curated selection of the most coveted pieces from Miu Miu L’Été collection, including iconic handbags, styles and accessories.
Since launch, the app’s users have tried on Miu Miu garments for Bitmoji over 11 million times and over 3 billion impressions of the Miu Miu garments in Bitmoji’s Fashion Marketplace, according to the platform.
The top three performing Miu Miu garments for Bitmoji are the Chino Miniskirt With Embroidered Logo, Cardigan in Cashmere, and Wool Knit Polo Shirt.
This new drop of looks from designer label underscores how Bitmoji is becoming an increasingly strategic platform for luxury houses to reach a younger, fashion-savvy audience in immersive and innovative ways.
Snapchatters have been able to customise in Snap Profile, in Lenses, on the Snap Map, or in Stickers, and take their Miu Miu bags, accessories or styles wherever they go in the Snapchat app.
To unlock Miu Miu looks for Bitmoji, Snapchatters can open the app and tap Profile on the top left hand corner of the screen. From there, tap on the hanger icon, and select the Miu Miu logo to view the collections and select the styles for the Bitmoji’s outfit. The chosen style can be unlocked by tapping ‘Purchase Item’ and use Apple Pay or Google Pay to fulfill payment
Bitmoji collections offer fashion brands a unique opportunity to express their vision and reach a global audience — with over 2.7 billion Bitmoji avatars created on Snapchat.
This partnership marks a major milestone in the convergence of luxury fashion and digital culture, giving Snapchatters access to the accessories and looks of an iconic Maison, while celebrating Miu Miu’s spirit and heritage in the digital world.