DoubleVerify has launched its Authentic Attention product on Snapchat, offering advertisers new metrics for measuring user engagement across social platforms.
Kathryn Carter, ex-Snapchat APAC GM, has launched MyPause Health to disrupt the $600 billion menopause market, backed by new Australian research.
Revenue hits $1,363 million for Q1 of 2025, compared to $1,195 million in the prior year.
These new developments on Snap comes after the platform partnered with the NFL to build excitement for Super Bowl LIX with a...
Ryan Ferguson: 'I’m really excited about the new opportunities that building out this team will offer advertisers in Australia and New Zealand.'
Ryan Ferguson: ‘It’ll be exciting to see how Snapchat can continue to nurture the rise of creators in Australia and how brands...
Martin Newman: 'We're always looking for innovative ways to engage with our customers and reach new audiences.'
Ajit Mohan: 'I have great confidence that he will drive business growth, deliver outstanding results for our partners and continue to grow...
The new features provide marketers with an opportunity to create hyper-local, contextually relevant campaigns.
Evan Spiegel: "We feel incredibly fortunate to serve over 850 million Snapchatters around the world, including the 100 million who have joined...
Plus: Ryan Ferguson, Lorraine Woods, Alastair Baker, Serena Leith, and Sebastian Vizor.
Ferguson spent over 16 years at Google, and held a range of senior roles in the APAC region.
Ellie Rogers left the business in May after a year in the ANZ sales director role.
"In order to better support the needs of our agency partners, we’ve restructured our local agency team."
