Snap Inc. has posted 14% rise in revenue to $1,363 million for Q1 of 2025, compared to $1,195 million in the prior year.
The tech company reported a net loss was $140 million, compared to $305 million and EBITDA was $108 million, compared to $46 million, both in the prior year.
But looking ahead, Snap was vague in its view for the second quarter, noting: “Given the uncertainty with respect to how macro economic conditions may evolve in the months ahead, and how this may impact advertising demand more broadly, we do not intend to share formal financial guidance for Q2.”
Snap said it deepened its engagement with its community, reaching more than 900 million monthly active users (MAU), on the way to our goal of 1 billion MAU.
Meanwhile, daily active users (DAU) were 460 million in Q1 2025, an increase of 38 million, or 9%, year-over-year.
The platform’s total number of Snap Star Spotlight posts grew by over 125% year-over-year in Q1, and number of views on Spotlight posts less than 24 hours old doubled year-over-year—which contributes to a more engaging, timely, and fresh viewer experience.
In addition, Snap’s My AI DAUs grew more than 55% year-over-year in the U.S. as a result of the multimodal improvements we’ve rolled out to My AI over the past year.
Continued growth and milestone moment
Evan Spiegel: ‘We surpassed an important milestone in Q1, with our community growing to over 900 million monthly active users.’
During Q1, Snap highlighted its focus on accelerating and diversifying its revenue growth as its total active advertisers grew by 60% year-over-year in Q1 and SKAdNetwork grew by 30% year-over-ear.
The platform also expanded its agency partner program to a wider range of agencies, launched Sponsored Snap takeover buys and new brand suitability solutions. Snap also noted the Snapchat+ subscription revenue increased 75% year-over-year in Q1.
“We surpassed an important milestone in Q1, with our community growing to over 900 million monthly active users,” said Evan Spiegel, CEO.
“Quarterly revenue increased 14% year-over-year, driven by the progress we have made with our direct-response advertising solutions, continued momentum in driving performance for small and medium sized businesses, and the growth of our Snapchat+ subscription business.”
Early year headwinds for Snap
However in its letter to investors, Snap said: “While our topline revenue has continued to grow, we have experienced headwinds to start the current quarter, and we believe it is prudent to continue to balance our level of investment with realised revenue growth.”