Snap Inc.
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Robert Downey Jr. joins SPECS in honorary customer role
Robert Downey Jr. joins SPECS in an honorary role covering content, AR experiences and hardware, with US sports broadcast rollout to follow.
by Staff Writer – Oct 20, 2026
Officeworks taps Snapchat as Zitcha targets Gen Z retail spend
Officeworks is the first Zitcha-powered retailer globally to activate Snapchat offsite advertising, launching with a Microsoft campaign.
by Tom Gosby – Aug 25, 2026
Snapchat introduces Unified Attribution for app advertisers
Beta product combines platform and MMP data to help advertisers optimise app campaigns in real time.
by Mediaweek – May 21, 2026
Snapchat drops 'AI Clips' to turn photos into shareable video
Unlike open-ended text-to-video tools, AI Clips are designed for repeat engagement and mass distribution.
by Vihan Mathur – Mar 27, 2026
Snap proves Gen Z will open their wallets for the right digital experience
It's being powered by more than 25 million paying Snapchatters globally.
by Natasha Lee – Feb 19, 2026
Snap hires Clare Rudduck from LinkedIn as Head of Agency in Australia and New Zealand
Clare Rudduck: 'The biggest audience opportunity for marketers right now is reaching and speaking to this audience in a very real way.'
by Frances Sheen – Sep 25, 2025
Snapchat brings 'Say it in a Snap' campaign to Sydney with Pitt Street activation
Ryan Ferguson: 'This campaign highlights the authentic, everyday communication that defines Snapchat, and the important role the platform plays in driving deeper connections between the people that matter to us - our real friends.'
by Alisha Buaya – Aug 27, 2025
Snap Inc launches inaugural digital well-being council with eight Aussie teens
Ryan Ferguson: 'We know teens are the real experts when it comes to the digital world, so we are excited to be launching our first Aussie teen Council for Digital Well-Being.'
by Alisha Buaya – Aug 25, 2025
Snapchat prizes authentic moments in 'Say it in a Snap' campaign
Ryan Ferguson: 'The ad creative aims to capture the essence of the in-the-moment spirit that makes Snapchat so special.'
by Alisha Buaya – Jul 31, 2025
DoubleVerify expands Authentic Attention measurement to social, launching with Snapchat
DoubleVerify has launched its Authentic Attention product on Snapchat, offering advertisers new metrics for measuring user engagement across social platforms.
by Tom Gosby – Jul 1, 2025
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