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OzTam

Showing 1 - 10 of 111 results

Cup runneth over: 2.2 million tune in for the race that stops a nation
Television Data

Cup runneth over: 2.2 million tune in for the race that stops a nation

Nine’s coverage topped every key demographic, with 9Now streaming up 24.6% and six Cup segments making the day’s top 30.

by Natasha Lee – Nov 4, 2026

Netflix joins TV’s ratings currency in fight for ad dollars
Data

Netflix joins TV’s ratings currency in fight for ad dollars

Advertisers will get a clearer view of how the streamer's ad-supported audiences compare with broadcasters from February.

by Natasha Lee – Nov 1, 2026

Sam Armytage exits Today amid Nine’s breakfast ratings headache
Television

Sam Armytage exits Today amid Nine’s breakfast ratings headache

Armytage has finished her latest Today stint as Nine continues reshaping its breakfast line-up.

by Tom Gosby – Sep 2, 2026

IAB Australia warns ad measurement is hitting a data wall
Advertising

IAB Australia warns ad measurement is hitting a data wall

The industry says better measurement will depend on shared campaign data, not another standalone methodology.

by Tom Gosby – Sep 2, 2026

Live sport drives BVOD record as Total TV reaches millions
Television

Live sport drives BVOD record as Total TV reaches millions

OzTAM says live sport pushed BVOD to a record week while Total TV reached 86.7 per cent of Australians monthly.

by Tom Gosby – Aug 18, 2026

MiQ launches cross-screen TV planning tool for ANZ
Agency & Marketing

MiQ launches cross-screen TV planning tool for ANZ

MiQ launches a planning tool combining TV, streaming and YouTube to simplify cross-screen media buying across ANZ.

by Staff Writer – Aug 3, 2026

Total TV still leads TV-set viewing as YouTube grows
Television

Total TV still leads TV-set viewing as YouTube grows

OzTAM’s Q2 data shows Total TV retains most TV-set viewing, while YouTube reaches an 11.3 per cent share.

by Tom Gosby – Jul 30, 2026

UnLtd appoints three media leaders to board
News

UnLtd appoints three media leaders to board

Gai Le Roy, Nicole Bence & Sian Whitnall have been appointed to the UnLtd board as the social purpose organisation begins its next growth phase.

by Mediaweek – Jul 14, 2026

OzTAM to tender Total Video Measurement service
Television

OzTAM to tender Total Video Measurement service

OzTAM will launch an RFP in the second half of 2026, with a decision expected in Q1 2027.

by Mediaweek – Jul 8, 2026

MiQ expands Sigma capabilities in Australia
Marketing

MiQ expands Sigma capabilities in Australia

MiQ has expanded Sigma with new planning, measurement and activation tools for Australian and New Zealand marketers.

by Mediaweek – Jun 12, 2026

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