OOH

L’Oréal and QMS launch a cutting-edge digital out-of-home campaign for Kérastase Gloss Absolu, marking a first for 30-second full motion 3D OOH in Australia.

by Tom Gosby – Jul 23, 2025

Elizabeth McIntyre: 'The continued double-digit growth of Out of Home demonstrates the industry’s critical role in today’s media mix.'

by Alisha Buaya – Jul 15, 2025

'This is OOH’s moment to shine.'

by Tim Murphy – Jun 30, 2025

The 2025 IMAA Indie Census shows 77% of Australian indie media agencies expect ad spend to rise or remain steady, with nearly 70% planning new hires.

by Tom Gosby – May 28, 2025

Wildstone has signed oOh!media and Gawk Outdoor to operate the advertising portfolio it acquired from Total Outdoor Media, covering 52 sites in regional Victoria.

by Tom Gosby – May 28, 2025

Ryan Sullivan, Director of Partnerships ANZ at VIOOH: 'Brands are typically seeing much higher engagement across digital channels from audiences first exposed to our pDOOH activity.'

by Jessica Miles – May 22, 2025

Vistar Media has partnered with geomarketing firm Spotzi to provide global brands with unified audience data for cross-border out-of-home campaigns.

by Tom Gosby – May 22, 2025

Elizabeth McIntyre: 'The Industry Awards are a rare moment for Out of Home to hit pause, come together, and celebrate our people.'

by Frances Sheen – May 9, 2025

Ben Baker: 'OOH provides a brand-safe, highly visible space for political messages to land with authority and consistency.'

by Alisha Buaya – Apr 28, 2025

'Marketers are no longer just looking for reach - they’re demanding performance, precision and immediate optimisation.'

by Cara McLeod – Apr 17, 2025