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Brands pile into Nine’s NRL as 2026 season kicks off
Sports

Brands pile into Nine’s NRL as 2026 season kicks off

There's a mix of returning blue-chip advertisers and new category entrants signing on.

by Natasha Lee – Mar 5, 2026

Seven steps up rugby league push with new panel show
Television

Seven steps up rugby league push with new panel show

Seven launches a prime-time rugby league panel show hosted by Corey Parker.

by Mediaweek – Feb 23, 2026

CMO Spotlight: Hisense’s Michelle Wee on redefining value
Opinion

CMO Spotlight: Hisense’s Michelle Wee on redefining value

The Hisense marketing lead champions the power of sports sponsorships, and why brand is performance.

by Mediaweek – Feb 20, 2026

Wasserman expands Australia footprint and revamps senior leadership
Agency News

Wasserman expands Australia footprint and revamps senior leadership

The expansion positions Wasserman closer to Australia’s major sporting and cultural institutions, as brands.

by Natasha Lee – Jan 16, 2026

De Ceglie’s Perth Bears land New Balance in a major coup for NRL’s newest club
Brands

De Ceglie’s Perth Bears land New Balance in a major coup for NRL’s newest club

They're the first NRL club to sign a team apparel partnership with the global athletic powerhouse.

by Vihan Mathur – Dec 1, 2025

EssenceMediacom keeps NRL in its camp
Agencies

EssenceMediacom keeps NRL in its camp

The renewal reinforces the strength of the partnership.

by Vihan Mathur – Nov 20, 2025

SXSW Sydney: Male bonding fuels the traffic highs of SuperCoach
SXSW

SXSW Sydney: Male bonding fuels the traffic highs of SuperCoach

With over 2 million passionate fantasy sports fans playing in Australia, SuperCoach is having an impact on the mental health of its players - in a good way.

by Dan Barrett – Oct 20, 2025

Foxtel owner DAZN charts a path to profitability as it further invests in sports rights deals like the upcoming NRL package
Streaming

Foxtel owner DAZN charts a path to profitability as it further invests in sports rights deals like the upcoming NRL package

European sports streamer DAZN, which owns Foxtel, is set to reach profitability following an investment last year by billionaire Len Blavatnik.

by Dan Barrett – Oct 9, 2025

Chemist Warehouse extends NRL partnership through to 2029
Brands

Chemist Warehouse extends NRL partnership through to 2029

Chemist Warehouse has renewed its agreement with the NRL, extending its role as Official Pharmacy Partner across the men’s and women’s premierships until the end of the 2029 season.

by Mediaweek – Oct 3, 2025

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