Following the March 16 hard switch to the new MOVE currency, JCDecaux shares how the fresh data validates OOH.
CEO James Taylor outlines an AI-driven future for oOh!media, while Mel Duffy unpacks a massive retail data upgrade.
The launch of the unified MOVE currency gives Australia's OOH industry real-time data to validate its real-world impact.
The out of home sector officially launched its highly anticipated MOVE audience measurement tool nationwide.
The Australian outdoor industry's $20 million MOVE platform lands March 9, with world leading human attention metrics.
The broader ad markets may be cooling, but digital panels help the outdoor sector steal share from legacy rivals.
The Q4 result lifted full-year 2025 net revenue to $1.45 billion.
Elizabeth McIntyre: 'Out of Home is not just maintaining relevance, it’s growing, evolving, and proving its strength in today’s complex media environment.'
Elizabeth McIntyre: "The ability to seamlessly integrate Outdoor advertising will become a key differentiator"
John O'Neill: "We're forecasting double-digit growth"
Elizabeth McIntyre: "we are excited about the potential of our data to improve the systems and outcomes of a variety of businesses"
• Val Morgan Outdoor is a 100 per cent digital OOH advertising business
• Today’s announcement takes the total OMA membership to 32
• "OMA membership is a natural fit for AdFlow"
