Elizabeth McIntyre: 'Out of Home is not just maintaining relevance, it’s growing, evolving, and proving its strength in today’s complex media environment.'
Elizabeth McIntyre: "The ability to seamlessly integrate Outdoor advertising will become a key differentiator"
John O'Neill: "We're forecasting double-digit growth"
Elizabeth McIntyre: "we are excited about the potential of our data to improve the systems and outcomes of a variety of businesses"
• Val Morgan Outdoor is a 100 per cent digital OOH advertising business
• Today’s announcement takes the total OMA membership to 32
• "OMA membership is a natural fit for AdFlow"
• The 2019 update includes changes to the current market models
• MOVE has partnered with leading research firm Neuro-Insight to conduct the NPS
This is the sixth successive year of audience growth for the industry
