Initiative
Showing 51 - 60 of 112 results
Australia claims #6 on Media 100 WARC rankings
Australia's top campaign was FitChix for egg supplier Honest Eggs Co.
by Alisha Buaya – Mar 19, 2024
NRMA Insurance appoints Accenture Song to transform CX
David Droga: "We want the relationship to be a lighthouse for the type of work that Song does around the world."
by Mediaweek Admin – Mar 11, 2024
Kate O'Loughlin: The Carnival World Cruise: brand titanic… or life raft?
This month I’ve been obsessed with the Royal Caribbean Ultimate World Cruise content circulating my social media feed...
by Alisha Buaya, Tess Connery and Amy Shapiro – Feb 14, 2024
Avid Collective’s Daniel Ferrari tips to the top, winning Initiative’s Marketing Multi crown
The competition saw industry members work to predict the big ad moments from Monday’s Super Bowl.
by Mediaweek Admin – Feb 13, 2024
Initiative secures Crown Resorts media account, ending 30 year partnership with Carat
Melissa Fein: "It feels like we have all the makings for a powerful partnership."
by Mediaweek Admin – Feb 7, 2024
Initiative Australia support youth mental health charity batyr with pro-bono campaign
"A chance for us to meaningfully contribute to the worthy cause of youth mental health."
by Mediaweek Admin – Feb 7, 2024
Initiative Melbourne welcomes Steph O'Donnell as head of investment
O’Donnell has ten years of experience in media investment, having held senior roles at Carat, Spark Foundry, Match Media and Starcom.
by Mediaweek Admin – Feb 5, 2024
The Real Super Bowl: Initiative dares the industry to challenge AI with Marketing Multi
The person with the highest cumulative score earns the ‘Marketing-Multi Super Bowl Ring’.
by Trent Thomas – Jan 25, 2024
Specsavers debuts 'Should've Gone to Specsavers' ad contest winner at Flickerfest
The ad premiered at the 33rd Flickerfest 2024 Short Film Festival in Bondi.
by Mediaweek Admin – Jan 22, 2024
Mediaweek’s Ad Placement of the Month: Toilet humour takes a seriously sobering turn
This month’s winner is Initiative's campaign for Drink Driving for Road Safety Commission WA
by Elizabeth McTaggart – Dec 5, 2023
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