Initiative
Showing 61 - 70 of 106 results
Meeting of the Minds: Initiative's Daniela Rocchi and Sophie Mateer
Rocchi and Mateer share their perspectives, thoughts and opinions
by Alisha Buaya – Sep 12, 2023
Initiative wins Fantastic Furniture's media account
Jo McAlister: "there is no doubt we will make an undeniably formidable client/agency partnership"
by Mediaweek Admin – Sep 5, 2023
Initiative expands into New Zealand market after ASB Bank win
The new contract takes effect 1st September 2023
by Mediaweek Admin – Aug 30, 2023
Initiative managing director Sam Geer reveals the key to successful storytelling ahead of the Mediaweek Academy
"Clients buy people and how you say things, not what you say"
by Alisha Buaya – Aug 28, 2023
Initiative takes over as media agency for Priceline Pharmacy
Sam Geer: "We are ecstatic to be working with yet another iconic Australian brand"
by Mediaweek Admin – Aug 15, 2023
"Punch above their weight": Initiative global CEO comments on Aussie team's success
Dimitri Maex: "I think the Initiative DNA may live most vibrantly in the Australian office"
by Colin Barnard – Jul 3, 2023
Initiative: Why the "potential is lost in its packaging" for some of Australia's game-changing work
Plus: The importance of investing in up-and-coming talent in the industry
by Colin Barnard – Jul 2, 2023
"The best is yet to come!" Next of the Best winner Chris Colter reflects on getting gold and the future of the industry
Colter: "Times are tough now, horrifically tough for many, but I believe that difficult times create opportunity"
by Mediaweek Admin – Jul 2, 2023
Hit for six: Initiative is appointed to the Cricket Australia media account
Sam Geer: "Initiative is perfectly placed to meet that brief and we can’t wait to share our ‘smarts’ and get started"
by Mediaweek Admin – Jun 21, 2023
Mediaweek’s Ad Placement of the Month: Revealing the SEEK-Ret to a successful campaign
May's ad placement of the month is UM's SEEK-Ret campaign in partnership with Paramount
by Melanie Hoptman – May 30, 2023
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