Mediaweek caught up Sam Buchanan, Lisa Squillace, Daniela Rocchi, Karen Halligan and Peter Wilson at the All Screens roll out.
In an era where every dollar must prove its worth, the best-performing brands aren’t simply cutting costs, they’re redefining how they invest.
Megan Davey said the appointments 'set us up for the next chapter of client growth and innovation in Victoria.'
Jo McAlister: 'With Luke and Elle in senior leadership roles, we’re bringing even greater firepower to help IAG achieve its ambitious transformation...
D’arne Buckley: 'We’re excited to continue the momentum and opportunities ahead to connect with audiences in more meaningful ways.'
Renee Sycamore: 'We've set the bar high, and we continue to push for greater outcomes for our clients.'
Alison Holland: 'This collaboration aligns with our commitment to delivering innovative, patient-centric solutions through strategic and data-driven media approaches.'
Chris Walton: 'Since joining us, Michelle and Elise have already begun to make a huge impact with our clients'.
Tom Dodd: 'Initiative’s strategy team will push the boundaries of what media can achieve.'
Jo McAlister: 'To say the team are excited is an understatement.'
Jo McAlister: 'It makes complete sense that we would promote from within for this coveted role and task Doddy with continuing to...
Christine Fung: 'Initiative is a forward-thinking agency with excellent account management that really create community with their clients.'
The Swedish car manufacturer's media spend is approximately $500 million, according to COMvergence.
Mark Coad: 'She not only knows Initiative from the inside-out - its people, its culture and its clients - but she also...
