Initiative
Showing 11 - 20 of 106 results
Marketing perspectives: Media buyers and industry leaders on backing News Australia's All Screens
Mediaweek caught up Sam Buchanan, Lisa Squillace, Daniela Rocchi, Karen Halligan and Peter Wilson at the All Screens roll out.
by Alisha Buaya – Aug 4, 2025
Why precision media matters more than ever, in a tight economy
In an era where every dollar must prove its worth, the best-performing brands aren’t simply cutting costs, they’re redefining how they invest.
by Paige Wheaton – Jul 18, 2025
Initiative announces Melbourne leadership roles
Megan Davey said the appointments 'set us up for the next chapter of client growth and innovation in Victoria.'
by Alisha Buaya – Jun 30, 2025
New leadership at Initiative to oversee IAG account with a promise of "greater firepower"
Jo McAlister: 'With Luke and Elle in senior leadership roles, we’re bringing even greater firepower to help IAG achieve its ambitious transformation agenda.'
by Alisha Buaya – Jun 25, 2025
Australian Unity extends media partnership with Initiative
D’arne Buckley: 'We’re excited to continue the momentum and opportunities ahead to connect with audiences in more meaningful ways.'
by Alisha Buaya – Jun 19, 2025
How News Corp Australia and NRMA Insurance drove change through 'positive influence'
Renee Sycamore: 'We've set the bar high, and we continue to push for greater outcomes for our clients.'
by Natasha Lee – Apr 30, 2025
Initiative wins Aspen Pharmacare Australia
Alison Holland: 'This collaboration aligns with our commitment to delivering innovative, patient-centric solutions through strategic and data-driven media approaches.'
by Alisha Buaya – Mar 26, 2025
Nunn Media expands strategy and planning capabilities with key hires
Chris Walton: 'Since joining us, Michelle and Elise have already begun to make a huge impact with our clients'.
by Natasha Lee – Mar 11, 2025
Initiative unveils hires and promotions to its national strategy team
Tom Dodd: 'Initiative’s strategy team will push the boundaries of what media can achieve.'
by Alisha Buaya – Mar 4, 2025
Netflix Australia awards media and creative accounts to Initiative and Amplify
Jo McAlister: 'To say the team are excited is an understatement.'
by Alisha Buaya – Feb 17, 2025
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