Initiative
Showing 21 - 30 of 106 results
Initiative promotes Tom Dodd as its new chief strategy officer
Jo McAlister: 'It makes complete sense that we would promote from within for this coveted role and task Doddy with continuing to build upon this momentum.'
by Alisha Buaya – Jan 20, 2025
Initiative retains Goodman Fielder media account
Christine Fung: 'Initiative is a forward-thinking agency with excellent account management that really create community with their clients.'
by Alisha Buaya – Jan 14, 2025
Initiative nabs Volvo's media account after 25 years with Mindshare
The Swedish car manufacturer's media spend is approximately $500 million, according to COMvergence.
by Alisha Buaya – Jan 6, 2025
Initiative appoints Jo McAlister as CEO
Mark Coad: 'She not only knows Initiative from the inside-out - its people, its culture and its clients - but she also has a strong vision for the agency’s future and is eager to set the agenda to drive the next era of Initiative.'
by Mediaweek Admin – Nov 28, 2024
Seven 2025 upfront: Media buyers on network's 'smart strategy' and 'clear focus' in programming and total TV buying for the year ahead
Seven was the last cab off the rank for this year’s Upfront season after a busy few months. The network impressed its stakeholders, advertisers, agencies and brands with the launch date of Phoenix -…
by Alisha Buaya – Nov 18, 2024
Fantastic Furniture extends media partnership with Initiative
Melissa Monneron: 'Together we have shifted our brand metrics to new heights.'
by Alisha Buaya – Nov 7, 2024
Speed wins the 2024 Blis Golden Shaker inter-agency mixology competition
Speed, OMD, Metropolis, Thump, Havas and Initiative went into battle at Employees Only Bar in Sydney.
by Mediaweek Admin – Sep 24, 2024
'Here's to a new era!' Melissa Fein, Chris Colter and Sam Geer start new chapter at Accenture Song
"Such an incredible workplace with remarkable global talent, capabilities and vision."
by Alisha Buaya – Sep 12, 2024
Initiative promotes Emma Greenhalgh to national head of communications design
The move coincides with the imminent departure of Ryan Haeusler in October.
by Talon Editor – Aug 8, 2024
LEGO Australia launches space range with a crop circle in regional NSW
Clare Basire: "It then took teams three full days to flatten the crops and create the crop circle."
by Alisha Buaya – Jul 23, 2024
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