Initiative

D’arne Buckley: 'We’re excited to continue the momentum and opportunities ahead to connect with audiences in more meaningful ways.'

by Alisha Buaya – Jun 19, 2025

Renee Sycamore: 'We've set the bar high, and we continue to push for greater outcomes for our clients.'

by Natasha Lee – Apr 30, 2025

Alison Holland: 'This collaboration aligns with our commitment to delivering innovative, patient-centric solutions through strategic and data-driven media approaches.'

by Alisha Buaya – Mar 26, 2025

Chris Walton: 'Since joining us, Michelle and Elise have already begun to make a huge impact with our clients'.

by Natasha Lee – Mar 11, 2025

Tom Dodd: 'Initiative’s strategy team will push the boundaries of what media can achieve.'

by Alisha Buaya – Mar 4, 2025

Jo McAlister: 'To say the team are excited is an understatement.'

by Alisha Buaya – Feb 17, 2025

Jo McAlister: 'It makes complete sense that we would promote from within for this coveted role and task Doddy with continuing to build upon this momentum.'

by Alisha Buaya – Jan 20, 2025

Christine Fung: 'Initiative is a forward-thinking agency with excellent account management that really create community with their clients.'

by Alisha Buaya – Jan 14, 2025

The Swedish car manufacturer's media spend is approximately $500 million, according to COMvergence.

by Alisha Buaya – Jan 6, 2025

Mark Coad: 'She not only knows Initiative from the inside-out - its people, its culture and its clients - but she also has a strong vision for the agency’s future and is eager to set the agenda to drive the next era of Initiative.'

by Mediaweek Admin – Nov 28, 2024