NRMA Insurance has launched a new brand film, The Lighthouse, marking the company’s centenary and focus on helping Australians prepare and protect for the next 100 years.
The campaign, created with Accenture Song, continues NRMA Insurance’s positioning as A Help Company.
The ad is being rolled out nationwide across outdoor, digital and print, with media planning and buying is being handled by Initiative.
Directed by Gary Freedman and produced by Good Oil, the film features a new interpretation of The Beatles’ Help!, which has been a central part of the A Help Company platform since its launch last year.
“NRMA Insurance has a proud 100-year history of helping Australians protect what matters,” Sally Kiernan, NRMA Insurance Executive Manager Marketing, Brand and Communications, said.
“Entering our next century as A Help Company, we have a firm focus on how we will continue to help protect and prepare customers and communities today and into the future.
“We look forward to introducing new initiatives in our centenary year to support that ambition.
“The Lighthouse celebrates our heritage of help while making a bold statement about our future. It is a metaphor for how even small acts of help can scale into something powerful and far-reaching.”
Matt Michael, Accenture Song ANZ Marketing Practice Lead and CEO of Droga5 ANZ, said: “Our partnership with NRMA Insurance is built on a shared belief that brands have a responsibility to act, not just speak.
“A Help Company is more than a campaign – it’s a platform that represents NRMA Insurance’s commitment to helping Australians through its core products and services as well as its education, community impact and advocacy initiatives.
“We’re proud to help bring this next chapter to life, starting with The Lighthouse.”