Playfair joins from Bastion, where he spent three years leading integrated partnerships and brand collaborations.
M+C Saatchi’s seven-week Open House program is for aspiring creatives, with registrations closing on February 28.
His appointment further strengthens the agency’s leadership team.
Dani Bassil: 'Anita is part coach, part growth strategist, part client connector, her role will be entirely centred around strategic growth for...
Zaid Al-Qassab: 'As we look ahead, our focus is on areas where we can lead with a truly differentiated offering, where our...
Zaid Al-Qassab: 'Her broad leadership experience and client centric approach will power the agency forward.'
Mason will collaborate with chief strategy and experience officer Simon Wassef to help brands participate in, and experiment with, culture.
Dani Bassil: "We’re doing things differently, better, with more diversity, and challenging the status quo."
