Cricket Australia will scale its real-time fan intelligence program with InMoment after a successful pilot during the 2024/25 summer cricket season.
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The landmark move is set to redefine the dynamics of sports broadcasting in Australia.
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This is the first collaboration between Cricket Australia and Special since the agency’s appointment in May 2024.
Under the agreement, SCA’s Triple M and LiSTNR will broadcast all Australian men’s internationals games played in Australia.
Bec Stambanis: "International cricket is the heartbeat of summer in this country."
The 2024-25 Summer of Cricket kicks off in September with the Women’s T20I Series.
CA and MKTG have collaborated for 20 years to deliver stadia media infrastructure across 17 venues nationally.
The series will cover the 2023 Ashes series and the 2023 ICC World Test Championship Final
Alistair Dobson: "We encourage all fans to be part of the action"
"FAST is the perfect environment to reach new audiences and re-monetise content"
