'We don’t just want our audience to notice us – we want them to remember us.'
WARC’s 2025 Consumer Trends report highlights how cost-of-living pressure, creator trust, AI agents and social shifts are changing global buying behaviour.
Mediaweek spoke to Houston Group’s Alex Creamer, Colleen Ryan from TRA, and Harry Preston of MBCS to examine the role of AI...
Colleen Ryan: 'The human brain does a paradoxical thing, it favours familiarity but also alerts our attention to what’s new and different.'
"There is definitely a trend of going back to the past – it's not just with the brands, we have seen it...
Only 2% of Australians spontaneously mentioned personalisation as something that makes them feel connected to brands.
