Coca-Cola
Showing 1 - 10 of 28 results
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Publicis takes PepsiCo’s US$1.7bn media account from Omnicom
The appointment consolidates PepsiCo’s media business under Publicis across more than 200 markets.
by Tom Gosby – Sep 2, 2026
The watermark paradox: Are we protecting human authorship or AI?
As AI watermarks spread, the bigger question is whether provenance can protect human authorship from the synthetic loop.
by Marie-Celine Merret Wirstrom – Aug 25, 2026
The power of partnerships: the entertainment principle
Francis Coady argues the best partnerships create emotional moments by serving culture, community and causes, not trying to own them.
by Francis Coady – Jul 20, 2026
WHOOP appoints former Coca-Cola executive Kristen Moss as first communications chief
The wearable tech company taps a Coca-Cola veteran as it scales globally and expands beyond elite sport.
by Natasha Lee – Jul 14, 2026
Coca-Cola signs Rugby World Cup and Rugby Australia deals
Coca-Cola will partner with Men’s Rugby World Cup 2027 and Rugby Australia ahead of the tournament’s Australian return.
by Mediaweek – Jun 24, 2026
THE ICONIC appoints Emotive as creative agency
Emotive will lead creative direction for THE ICONIC as the platform builds on its ‘Got You Looking’ brand work.
by Mediaweek – Jun 22, 2026
Coca-Cola launches global media review, pitching WPP against Publicis
The review covers Coca-Cola's largest markets worldwide
by Mediaweek Admin – Jun 5, 2026
GenAI video: Disney buys the future, brands fumble the present
Disney has dropped a $1 billion bet on OpenAI, licensing characters for generative AI video.
by Duane Hatherly – Dec 16, 2025
Coca-Cola gives the Kings Cross sign a fresh look and a new story to tell
The refreshed creative celebrates a new image shot by street photographer Sam Ferris.
by Natasha Lee – Dec 10, 2025
The brands that defined Australia's Christmas advertising legacy
The findings show that emotion remains the number-one driver of attention.
by Natasha Lee – Nov 13, 2025
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