Disney has dropped a $1 billion bet on OpenAI, licensing characters for generative AI video.
The refreshed creative celebrates a new image shot by street photographer Sam Ferris.
The findings show that emotion remains the number-one driver of attention.
Brands are being urged to use AI as a creative tool - not a substitute.
They recorded US$6 billion in new billings and eight major global account wins.
Martyn Ferguson: 'What makes this campaign special is its ability to connect generations of Star Wars enthusiasts with innovative ways to celebrate...
Cartology has named Robbie Lawson and Sam Way to new senior leadership positions overseeing commercial strategy across its Everyday Needs and Food...
Kate Miller: 'Share a Coke is back, and we couldn’t be more excited about it!'
Kate Miller: 'Coca-Cola extends its gratitude to the people of Kings Cross and the city of Sydney for embracing the sign as...
Chris Walton: 'Since joining us, Michelle and Elise have already begun to make a huge impact with our clients'.
Under his leadership, BRING delivered record-breaking results and forged impactful collaborations with global brands, artists, and strategic partners.
From Telstra to Aldi, AAMI and Dan Murphy's, Mediaweek takes a look at the Christmas campaigns of 2024.
The launch campaign, in partnership with Spotify, includes the Bestie Mode Digital Experience platform, which allows fans to merge musical tastes.
