Coca-Cola

Local decline deepens from 1.8% in Q2 as WPP Media returns to growth and CEO Cindy Rose holds full-year guidance steady.

by Staff Writer – Oct 29, 2026

With the IPG integration substantially complete, the group is on course for a 15,000-role reduction and US$900m savings.

by Staff Writer – Oct 25, 2026

The global review splits media duties across three groups, with a phased rollout of the new structure starting December.

by Natasha Lee – Oct 22, 2026

Powerade's new campaign “never just sports” is a clear swipe at Novig's viral ads that feature a practically nude Sydney Sweeney.

by Alisha Buaya – Oct 13, 2026

The ad connects individual Coca-Cola products to familiar Kiwi occasions, with the line "There's a Coke for everyone."

by Alisha Buaya – Sep 29, 2026

Analytic Partners' Jo-Ann Foo on why the algorithm, not your ad, is often to blame - and why recasting beats reshooting.

by Jo-Ann Foo – Sep 28, 2026

Ad Age reports WPP is set to retain Coca-Cola’s global media, data and technology business.

by Tom Gosby – Sep 13, 2026

The appointment consolidates PepsiCo’s media business under Publicis across more than 200 markets.

by Tom Gosby – Sep 2, 2026

As AI watermarks spread, the bigger question is whether provenance can protect human authorship from the synthetic loop.

by Marie-Celine Merret Wirstrom – Aug 25, 2026

Francis Coady argues the best partnerships create emotional moments by serving culture, community and causes, not trying to own them.

by Francis Coady – Jul 20, 2026