OpenAI said there will be a clear separation between sponsored content and organic responses.
The agreement potentially opened the door for AI-generated video using more than 200 IP characters.
The move marks another step in REA Group’s expanding use of AI to simplify the property journey.
East Coast Car Rentals’ CMO Ben Whitmore discusses the power of road trip nostalgia, investing in AI and brand growth.
'Ads are coming to AI. But not to Claude.'
It comes as agencies and brands shift from whether to use AI to how to do it without blowing timelines, budgets or...
Why premium media and first-party data are the new SEO in a zero-click world.
ROI might be everybody's biggest enemy.
From now on, every prompt may be used as a commercialised pathway.
Data from the Reuters Institute for the Study of Journalism found one revenue stream rules them all.
Are we obsolete?
See the top industry stories trending today.
The claims come despite Sam Altman's denials
The kind of content that earns AI’s trust comes from the same places people do.
