Performance data across millions of posts is revealing a clear recalibration in how marketers assess creator tiers.
They braced for it, so how has it played out?
Innovation, collaboration and adaptability.
Over 65s are turning to influencers for practical advice and inspiration.
It's time for a rethink on how to reach younger audiences as the under-16 social media ban comes into effect.
'Stories that dissect influencer fraud, questionable wellness trends, and the realities of teenage life online, are a powerful mirror.'
