bench media
Showing 21 - 30 of 38 results
Fast, fierce, and flawed: what marketers can learn from election campaigns
'Voter behaviour has changed dramatically, just like consumer behaviour.'
by Daniel Van Vorsselen – Mar 31, 2025
Why Trump's Tariffs are bad news for media and advertisers
Trump’s proposed trade tariffs may seem like issues for policymakers and trade officials, however, they carry ripple effects that will be felt across marketing, media, and commerce.
by Shelley Friesen – Feb 20, 2025
International Data Privacy Day: How Australians can take control of their data
Industry execs share their thoughts on the state of data privacy and what still needs to be done.
by Alisha Buaya – Jan 28, 2025
Bench Media promotes Jamison Milessis and Jamie Auciello
The media agency also welcomed five new team members, including media strategists, media planners, and performance managers.
by Alisha Buaya – Jan 28, 2025
Australian leaders react to Meta dropping fact-checking: 'removing the muzzle will change the algorithm'
eSafety Commissioner Julie Inman Grant, Bench Media's Anthony Fargeot, and Seven's Sarah Greenhalgh shared their thoughts and opinions on Zuckerberg's decision.
by Alisha Buaya – Jan 9, 2025
Sebastian Diaz: The AI gamble that can undermine business
'While AI’s shortcuts and efficiencies contribute to business success, this reliance comes with significant risks.'
by Mediaweek Admin – Nov 28, 2024
IAB Leadership Summit: Dr. Daniel Knapp on the future of programmatic and AI in advertising
'AI is no longer a buzzword; it’s table stakes.'
by Mediaweek Admin – Nov 21, 2024
Bench Media's Ori Gold: What Australian CMOs must get right about commerce media in 2025
The challenge for CMOs is not just to keep pace, but to rethink how they engage customers in a world where omnichannel isn’t optional, transparency is a non-negotiable, and first-party data is a brand’s most valuable asset.
by Shelley Friesen – Nov 5, 2024
Bench Media unveils new commerce and retail media offering as it partners with nudie juice
Anthony Fargeot: 'Retail Media doesn’t have to operate in isolation, and brands that integrate these insights will definitely gain a competitive advantage.'
by Alisha Buaya – Oct 22, 2024
Anthony Fargeot: Navigating the walled gardens of commerce and retail media
'The stark reality is that albeit Afterpay’s RMN being very exciting, it is yet another "walled garden" added to the long list of isolated ecosystems that currently dominate the retail media space.'
by John McNerney – Oct 18, 2024
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