bench media
Showing 11 - 20 of 38 results
What my cancer diagnosis taught me about the perils of media silos
Keeping my whole system healthy, not just the part being treated, became essential to my recovery.
by Jessica Torstensson – Dec 19, 2025
AI fatigue is real: why Australian consumers want less machine, more meaning
Brands are being urged to use AI as a creative tool - not a substitute.
by Ori Gold – Oct 24, 2025
'The attention economy is a myth'
'Brands that are set for growth are the ones who stop chasing the latest metric fad and start building holistic, outcome-focused measurement frameworks.'
by Shai Luft – Sep 23, 2025
Media buyers weigh-in on SBS upfront as public broadcaster makes case for culture, community and lower ad loads
Jay Malig, Sue Cant, Clare Zappia, Ori Gold, Rebecca Segalla and Elise Stark shared their thoughts on the biggest selling points of the public broadcaster's presentation.
by Alisha Buaya – Sep 4, 2025
It's time for a pivot with YouTube Under-16 ban impact to be felt by media planners
It's time for a rethink on how to reach younger audiences as the under-16 social media ban comes into effect.
by Dan Barrett – Aug 21, 2025
Magazine health check: What the industry has to say about the current state of mags
With Are Media for sale, Mediaweek spoke with Mark Fletcher, Jackie Frank, and Nate Vella to consider the health of the local magazine industry.
by Natasha Lee – Jul 15, 2025
Bench Media makes senior promotions and new hires following client wins
Ori Gold: 'We’re growing because we’re staying true to what clients need right now – an agency partner who understands the big picture, moves quickly, and delivers outcomes they can see.'
by Alisha Buaya – Jul 15, 2025
Clicks are crashing, costs are climbing
'If paid search was your brand’s comfort zone, it’s time to get uncomfortable. The channel isn’t dead but it’s no longer a guaranteed growth engine.'
by Shai Luft – Jun 30, 2025
Sydney Airport 'Takes Off' for inviting new campaign focused on locals
Shane Hodges: 'This campaign is designed to reignite the excitement of travel, starting with the moment you begin planning your trip, and we’re extremely proud that in that journey.'
by Alisha Buaya – Jun 19, 2025
Meeting of the Minds: Bench Media's Aaron Jansen and Laura Joye
Jansen and Joye reveal the best career advice they’ve received, industry hot takes, and what they have on repeat.
by Alisha Buaya – Jun 13, 2025
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