Atomic 212°

'It is our duty as agencies to continue to understand what audiences are doing, and this is a great way to use it to understand and also put it into action.'

by Alisha Buaya – Sep 1, 2025

New research from Atomic 212° argues marketers must rethink attention metrics, highlighting where audiences are most receptive to advertising.

by Mediaweek – Aug 21, 2025

Rory Heffernan: 'Tennis Australia is such an important cultural organisation, and we are absolutely delighted to be given the opportunity to bring its world-class events and participation initiatives to life.'

by Alisha Buaya – Jul 8, 2025

Red Rooster has launched a cheeky new campaign for its Cheeseburger revival, with creative by Leo Australia and media handled by Atomic 212.

by Tom Gosby – Jul 2, 2025

This week: Francesca Ryan, Alex Vishney and Sylvia Pickering

by Alisha Buaya – Jun 27, 2025

“The money is coming. Just make sure the passion stays, and the fans are the #1 priority,” writes Barry O’Brien OAM, chairman of Atomic 212°, as the NRL pursues a landmark $3 billion media deal.

by Geoff Clarke – May 19, 2025

Catherine Anderson: 'Our campaign aims to playfully showcase how this can be achieved with the flick of a switch.'

by Alisha Buaya – Apr 3, 2025

Carazo speaks to Mediaweek about Sonar, the importance of DEI and the Publicis Groupe's acquisition of Atomic 212°.

by Alisha Buaya – Feb 19, 2025

Barry O’Brien: 'The Publicis Groupe offering and their continuous encouragement to help our business grow was the compelling factor in making this decision.'

by Alisha Buaya – Jan 28, 2025

Barry O’Brien OAM: 'Our agencies have collaborated successfully on several clients in the past, so when the opportunity came up to make KWPX’s media arm part of the Atomic 212° family, we jumped at it.'

by Alisha Buaya – Dec 2, 2024