Red Rooster is stepping up its burger game with the launch of a new Cheeseburger, supported by a cross-channel campaign developed by Leo Australia and backed by media from Atomic 212.
The campaign debuted with a 15-second TVC and is rolling out across digital, online video, and social, with production handled by Prodigious Australia. The effort aims to reposition Red Rooster as a serious contender in the burger space, tapping into what the brand says is the strongest growth category in QSR.
“We’re making a deliberate move into burger territory with something that’s familiar and unforgettable,” said Ashley Hughes, Director of Marketing at Red Rooster. “The Cheeseburger is aimed at attracting new customers with a familiar cheeseburger flavour hit, while winning back lapsed fans, particularly 18–34-year-olds, with a new take on the crowd-pleasing classic.”
Using nostalgic cues and indulgent food visuals, the creative leans into the brand’s signature irreverence to position the burger as a crave-worthy alternative in a competitive space.
The Cheeseburger is available nationally from 2 July for a limited time across dine-in, takeaway, drive-thru, click-and-collect, and delivery.
Credit List
Client: Red Rooster
Ashley Hughes, Director of Marketing, Red Rooster
Jane Hillsdon, Marketing Manager, Red Rooster
Julia Lo Presti, Senior Brand Manager, Red Rooster
Rebeccah Sowden, Assistant Brand Manager, Red Rooster
Stella Katsaros, PR & Communications Manager, Red Rooster
Creative Agency: Leo Australia
Group Business Director: Shae Jones
Business Director: Daniella Garabedian
Business Manager: Max Reiser
Creative Director: Michelle Walsh
Copywriter: Bill Scheggia
Art Director: Lewis Catalano
PXP Senior Integrated Producer: Laura Midalia
Production Company: Prodigious
Director: Josh Logue
Executive Producer: Tim Pietranski
Producer: Lucy Burne