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AiMCO

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Jack Nimble, Eleven PR and Poem Group among nine agencies joining AiMCO
Agencies

Jack Nimble, Eleven PR and Poem Group among nine agencies joining AiMCO

Patrick Whitnall: 'The number of new brands that have joined AiMCO in recent months is a testament to our efforts to lead the influencer marketing sector nationally and provide up-to-date insights and education for our partners.'

by Alisha Buaya – Oct 31, 2024

Koala and Klook join Australian Influencer Marketing Council (AiMCO)
Social Media

Koala and Klook join Australian Influencer Marketing Council (AiMCO)

Patrick Whitnall: "They understand the power of the influencer sector on both brand perception and revenue."

by Alisha Buaya – Aug 29, 2024

Click Media Group becomes first gaming agency to join AiMCO
Agencies

Click Media Group becomes first gaming agency to join AiMCO

Australian brands are set to spend more than $1 billion on advertising in gaming environments this year.

by Mackenzie Book – Aug 14, 2024

AiMCO webinar to canvas impact of social media on body image
Social Media

AiMCO webinar to canvas impact of social media on body image

Patrick Whitnall: "The power of content creators and influencers cannot be underestimated, particularly among young people."

by Alisha Buaya – Aug 5, 2024

Entries for 2024 AiMCO Awards open
News

Entries for 2024 AiMCO Awards open

Three new categories have also been introduced: Best Creator Podcast, Best Gifting Campaign, and Best Talent Agency.

by Alisha Buaya – Jul 31, 2024

AiMCO hosts its second ATO webinar for members
Social Media

AiMCO hosts its second ATO webinar for members

The webinar aims to provide critical insights for creators around annual tax obligations.

by Alisha Buaya – Jul 19, 2024

Mushroom Connect becomes latest member of AiMCO
Agencies

Mushroom Connect becomes latest member of AiMCO

Mushroom Connect serves as a connection point between talent and brands.

by Alisha Buaya – Jul 11, 2024

Influencer brand marketing hasn't 'challenged' traditional marketing, it's 'torn' it apart
Social Media

Influencer brand marketing hasn't 'challenged' traditional marketing, it's 'torn' it apart

"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."

by Jasper Baumann – Jul 11, 2024

AiMCO to host Best of Cannes Lions webinar for members
Social Media

AiMCO to host Best of Cannes Lions webinar for members

Patrick Whitnall: "We want to continue to provide support for our content creators as they navigate this brave new world."

by Alisha Buaya – Jul 5, 2024

Subway becomes first major food brand to join AiMCO
Social Media

Subway becomes first major food brand to join AiMCO

Subway has used influencers as part of its overall marketing strategy for several years.

by Alisha Buaya – Jul 4, 2024

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