Mackenzie Book

Posts By Mackenzie Book

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  News

  Canva refreshes brand

  The brand refresh was created by the in-house creative team using Canva’s own tools.

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  Business

  Cashrewards’ Lachlan Brahe appointed chair of IAB Retail Media Council

  Founded in 2023, the Council helps set standards, educates, and drives collaboration across the retail media industry.

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  Audio

  Podcast Week: Stories of Origin, Cricket Unfiltered, Process the Podcast

  Plus: Sit With Us cancelled, Hamish and Andy remain top of the Podcast Ranker

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  News

  Stan Sport subscribers increase over 50% during Olympics

  Stan Sport recorded its highest viewing day ever, exceeding its pre-Olympic record by over 60%.

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  Agencies

  Click Media Group becomes first gaming agency to join AiMCO

  Australian brands are set to spend more than $1 billion on advertising in gaming environments this year.

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  News

  Spinach appointed communications lead for Haymes Paint

  Haymes Paint is Australia’s largest home-grown and owned paint business, with more than 350 stockists.

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  Audio

  KIIS 1065 partners with Penrith Panthers

  "This collaboration allows us to connect with our audience in exciting new ways."

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  Features

  AAMI and Ogilvy’s Olympic ad stands out among agencies hoping for more ‘fun and goofiness’

  Emotive's Gerad Petherbridge, DDB's Jenny Mak, and BMF's Casey Schweikert share their favourite Olympics campaigns, and why the "conservatism that surrounds the...

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  Agencies

  New CEO appointment leads Magic’s refreshed leadership team

  “This new, highly experienced team represents a turning point in the next phase of Magic's growth."

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  Magazines

  Ambassador Chrissie Swan launches Walk With the Weekly

  Walk With The Weekly aims to get women to walk for 30 minutes a day throughout September.

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  News

  The Idea Shed appoints Dentsu’s John Fairley as design director

  Fairley will also continue to run his freelance business alongside his role at The Idea Shed.

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  News

  Captify hires Jaclyn Hadida as MD

  Krish Raja relocates to New York to focus on emerging business development opportunities.

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  Audio

  Podcast Week: Safe Space, Secrets We Keep, SBS call-out

  Plus Homegrown Conversations and Off the Handle

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  News

  Nielsen reveals increased ad spend from education institutions

  The $175.5m in ad expenditure from July 2023 to June 2024 includes an increase of 19% from May to June alone.