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CMO Spotlight: AiMCO's Patrick Whitnall on why the creator ‘Wild West’ is dead
CMO Spotlight

CMO Spotlight: AiMCO's Patrick Whitnall on why the creator ‘Wild West’ is dead

The AiMCO Managing Director discusses the evolving creator economy, and the impact of AI.

by MediaweekFeb 26, 2026

Fabulate integrates TikTok Symphony AI tools into influencer platform
Agency News

Fabulate integrates TikTok Symphony AI tools into influencer platform

As new Symphony API features are rolled, Fabulate clients will be among the first to access them.

by Vihan MathurFeb 13, 2026

Comedy creator duo Olan and Ibby to host AiMCO’s 2025 influencer awards
Agency News

Comedy creator duo Olan and Ibby to host AiMCO’s 2025 influencer awards

Akbar and Olaniran, best known as the voices behind the hit podcast What’s The Go.

by Vihan MathurFeb 3, 2026

AiMCO launches Australia’s favourite creator category
Events

AiMCO launches Australia’s favourite creator category

Marketing platform Fabulate will be the awards’ major partner.

by Vihan MathurDec 1, 2025

Social Soup turns 18 and decides it's time to break a few more rules
Features

Social Soup turns 18 and decides it's time to break a few more rules

For an industry built on speed and novelty, Social Soup's longevity is rare

by Natasha LeeNov 21, 2025

AiMCO and Omnicom Media Group partner to back Australian creators
Agencies

AiMCO and Omnicom Media Group partner to back Australian creators

OMG will sponsor annual AiMCO memberships for eligible creators.

by Natasha LeeNov 10, 2025

AiMCO launches landmark guide for child and family influencers
Marketing

AiMCO launches landmark guide for child and family influencers

The Australian Influencer Marketing Council has released an industry-first information sheet outlining best practice for brands, agencies and creators working with child and family influencers.

by MediaweekOct 21, 2025

AiMCO Summit to debut in 2026, spotlighting creator culture and commerce
Events

AiMCO Summit to debut in 2026, spotlighting creator culture and commerce

The Australian Influencer Marketing Council will host its first AiMCO Summit in February 2026, bringing together creators, brands, and platforms to explore the future of the industry.

by MediaweekSep 23, 2025

AiMCO tackles music rights in influencer marketing at Sydney event
Marketing

AiMCO tackles music rights in influencer marketing at Sydney event

The Australian Influencer Marketing Council (AiMCO) gathered members in Sydney to address the complexities of using music in social media campaigns.

by Dan BarrettSep 19, 2025

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