AI
Showing 21 - 30 of 254 results

EOFY's new battleground: authority, not attention
As AI reshapes discovery, the brands winning EOFY aren't the biggest spenders - they're the most credible.
by Sophie Miura – Jun 30, 2026

AI visibility is the new keyword ranking: a number you can win while losing
James Richardson says brands can win the AI visibility race while quietly going backwards on revenue — and it's happened before.
by James Richardson – Jun 29, 2026

Opportunity or threat? Indie agencies can't decide what AI is
The IMAA's 2026 Indie Census finds cautious optimism - and a deepening tension at the heart of the AI opportunity.
by Mediaweek – Jun 24, 2026

Navigating the new normal: Insights from Nine’s Independent Exchange
From AI token blowouts to a K-shaped economy - here's what Australia's top financial journalists see coming next.
by Mediaweek – Jun 23, 2026

Brand marketing matters more than ever – and it's reshaping the boardroom agenda
Twilio CMO Chris Koehler on why AI is making brand investment more critical - and how to win the boardroom argument.
by Chris Koehler – Jun 18, 2026

Aussies say yes to AI - but only if it saves them money
New Atomic 212° research finds two-thirds of Australians would switch to AI services - for the right price and performance.
by Mediaweek – Jun 16, 2026

Still running your agency on spreadsheets? AI is leaving you behind
Rubii's Kristian Waller on why the businesses winning with AI aren't using every tool - they're using fewer, better.
by Kristian Waller – Jun 12, 2026

Sydney academic used AI to write story urging students to avoid AI
'The academic world has been struggling with how to handle AI for some time', an Australian researcher has told Mediaweek.
by Nama Winston – Jun 4, 2026

'Receipt for robbery': Farquhar's AI copyright push faces industry backlash
ARIA and APRA AMCOS chiefs say Farquhar's central claims about AI licensing are factually wrong.
by Natasha Lee – Jun 4, 2026

IMAA muscles up with 35 deals as indie agencies get AI and live commerce firepower
Five new partners join the IMAA's fifth-year program, bringing AI, live commerce, and brand visibility tools to independent agencies.
by Mediaweek – Jun 4, 2026

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