The Growth Distillery's James Taylor asked a provocative question at SXSW: How do we predict the future if it is just the...
For marketers, that means it’s time to think less about keywords and more about influence, consistency, and the data shaping tomorrow.
TRA’s new Mood of the Nation study finds Australians and New Zealanders optimistic about AI: but they want brands to ensure technology...
News Corp Australia's Michael Miller today addressed the Melbourne Press Club to raise concerns over Federal Govt inaction on protecting Australian media.
AI adoption is framed positively in Australian media, but faces reputational risks as unions and public sentiment emphasise job losses and customer...
InfoSum's Richard Knott argues that privacy regulations support the direction of global technology and the expectations of modern consumers.
It includes stronger impersonation rules, a new spam filter and industry-standard AI disclosures.
A new Google Cloud study finds that businesses investing in AI agents are seeing lifts in productivity, customer experience, and marketing.
The move will place flagged under-18 users into Teen Accounts with stricter protections on Instagram.
A new global study shows one in three Gen Z and one in four Millennials now rely on AI platforms over search,...
Penske Media Corporation is the first major US media company to sue Google over AI summaries reducing web traffic from its search...
New LinkedIn research finds that younger B2B buyers still rely on professional networks over AI-generated content to vet brands.
Melbourne-based digital agency Opollo has become the first in Australia to partner with Semrush Enterprise on its AI Optimisation (AIO) solution.
This research underscores the importance of combining technological capability with human understanding, which is exactly where the real competitive advantage will lie.'
